DPR&Co has continued its run of client wins with its appointment to the Oakwood account.

Established 25 years ago in Australia’s horse capital of Scone, Oakwood became renowned for its leather conditioner for horse saddles and equipment.

It has since expanded the uniquely blended range with automotive, household, shoe care and pet care products.

The company is seeking to reinforce its leadership in the Australian leather care market.

DPR&Co will be developing B2B and B2C campaigns for mainstream, digital and social media as well as for exhibition activations.

DPR&Co principal Phil Huzzard said: “Oakwood is a uniquely Australian business with an evocative heritage and a world-class leather care product. We look forward to helping the company grow its presence in home leather care.”

Oakwood brand & business development manager Blair Searl said: “I’m confident DPR&Co will take us to the next level, both here and in our offshore markets. This is an important step for us.”