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B&T > Marketing > DoorDash To Start Drone Deliveries In Australia
MarketingTechnology

DoorDash To Start Drone Deliveries In Australia

Staff Writers
Published on: 9th November 2022 at 9:22 AM
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DoorDash has partnered with drone delivery service Wing to offer convenient airborne delivery of food and essentials from local restaurants and retailers in 15 minutes or less.

DoorDash and Wing will pilot the drone delivery service in select suburbs in Logan southeast Queensland, delivering a range of convenience and grocery items, pantry staples, snacks, and household essentials.

It also marks a global first for both companies and will be the first time that Wing integrates its drone delivery service within another marketplace.

Eligible DoorDash customers will be invited to trial the service via the DoorDash app. Customers can place their order through the DoorDash Air store in the app, selecting Drone Delivery when prompted, and within 15 minutes, their purchase will be delivered by drone. Wing drones can carry a payload of just over a kilo and travel at a speed of around 110 km/h.

“We cannot be more excited to be at the forefront of drone deliveries,” said Rebecca Burrows, Doordash’s general manager Australia.

“Wing affords our customers the convenience and speed of air travel deliveries, of the local products and brands they know and love.”

“Drone delivery can provide an excellent complement to our ground delivery services. Delivery drones create a quick, efficient delivery option for smaller orders weighing just over a kilo, and free up ground delivery services for larger deliveries that provide better compensation to drivers.

“This partnership will bring the most popular delivery bundles that customers can expect to receive in less than 15 minutes. Whether it’s Vegemite and butter, iced coffee, corn chips and salsa, baby food and even band-aids, this will make accessing those last minute necessities a whole lot easier.”

“We’re excited to be extending our drone delivery capability by making it available to customers through the DoorDash app, offering DoorDash customers added convenience,” said Simon Rossi, Wing Australia general manager.

“Over the last few years, we’ve seen an acceleration of consumer demand for fast, contactless delivery options, and now people expect quicker, on-demand access to food, medicine, and convenience items.

“While Wing has traditionally provided delivery services directly to residential and business customers, to further accelerate our technology development, we’ll be increasingly working with marketplaces and logistics partners to expand their delivery options, making fast drone delivery affordable and sustainable for them, and their customers.”

The pilot will be available to a small number of households in the suburbs of Berrinba, Browns Plains, Crestmead, Heritage Park, Kingston, Logan Central, Marsden, Regents Park, and Waterford West before slowly rolling out to customers in surrounding areas.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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