Online delivery platform DoorDash has launched its first local brand campaign “We DoorDash”.
The campaign creative, developed by Cummins&Partners, highlights DoorDash as a leader in the reimagined convenience sector in Australia.
The campaign, comprising OOH, TVCs and digital creative, invites Australians to solve everyday solutions with “We DoorDash” – whether it’s coffee and groceries delivered in the morning or a much-needed nappy delivery, Aussies can rely on DoorDash to be there when they most need it.
Since entering the Australian market in September 2019, the delivery platform has expanded over a range of verticals delivering food, groceries, pharmaceuticals, pet products, haircare and more.
DoorDash Australia General Manager Rebecca Burrows said the campaign reflected DoorDash’s ambitions to revolutionise the on-demand delivery sector.
“DoorDash has scale, we’re nimble and merchant-focused. Our vision is to change the delivery landscape for Australians, ultimately striving to create a world where they can get everything they need delivered in under 45 minutes.”
“Over the past two years, we’ve been focused on providing the best services for merchants in Australia, creating great opportunities for Dashers and growing our consumer base.”
Cummins&Partners chief creative officer Sean Cummins said DoorDash’s distinct point of difference in the market makes it a fascinating brand to work with.
“Our first priority is to engage in some simple social proofing. The ‘We DoorDash’ theme does that nicely and talks to togetherness and problem-solving. Creating a platform that incorporates more than food delivery was top of mind as we help DoorDash become the leading local delivery provider.”
DoorDash senior manager of consumer marketing Nicole Seaman said “We DoorDash” is an important
next step for the brand, as it continues to expand its reach in the market.
“‘We DoorDash’ is much more than a campaign, it’s the essence of the DoorDash brand ethos. We know in a world where time and efficiency are key, that this tagline will resonate with so many Australians.
“DoorDash is the solution that connects people with everyday essentials; whether it’s a birthday delivery for a friend or a morning coffee when you’ve run out of milk, DoorDash delivers solutions to help Australians get their life in order.”
In the two years DoorDash since DoorDash landed in the local market, the platform has amassed over 26,000 merchants, and reaches more than 82 per cent of Australians through its driver network.
The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]
BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]
Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]
A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]
Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]
The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]