DoorDash Launches First Australian Brand Campaign “We DoorDash” Via Cummins&Partners
Online delivery platform DoorDash has launched its first local brand campaign “We DoorDash”.
The campaign creative, developed by Cummins&Partners, highlights DoorDash as a leader in the reimagined convenience sector in Australia.
The campaign, comprising OOH, TVCs and digital creative, invites Australians to solve everyday solutions with “We DoorDash” – whether it’s coffee and groceries delivered in the morning or a much-needed nappy delivery, Aussies can rely on DoorDash to be there when they most need it.
Since entering the Australian market in September 2019, the delivery platform has expanded over a range of verticals delivering food, groceries, pharmaceuticals, pet products, haircare and more.
DoorDash Australia General Manager Rebecca Burrows said the campaign reflected DoorDash’s ambitions to revolutionise the on-demand delivery sector.
“DoorDash has scale, we’re nimble and merchant-focused. Our vision is to change the delivery landscape for Australians, ultimately striving to create a world where they can get everything they need delivered in under 45 minutes.”
“Over the past two years, we’ve been focused on providing the best services for merchants in Australia, creating great opportunities for Dashers and growing our consumer base.”
Cummins&Partners chief creative officer Sean Cummins said DoorDash’s distinct point of difference in the market makes it a fascinating brand to work with.
“Our first priority is to engage in some simple social proofing. The ‘We DoorDash’ theme does that nicely and talks to togetherness and problem-solving. Creating a platform that incorporates more than food delivery was top of mind as we help DoorDash become the leading local delivery provider.”
DoorDash senior manager of consumer marketing Nicole Seaman said “We DoorDash” is an important
next step for the brand, as it continues to expand its reach in the market.
“‘We DoorDash’ is much more than a campaign, it’s the essence of the DoorDash brand ethos. We know in a world where time and efficiency are key, that this tagline will resonate with so many Australians.
“DoorDash is the solution that connects people with everyday essentials; whether it’s a birthday delivery for a friend or a morning coffee when you’ve run out of milk, DoorDash delivers solutions to help Australians get their life in order.”
In the two years DoorDash since DoorDash landed in the local market, the platform has amassed over 26,000 merchants, and reaches more than 82 per cent of Australians through its driver network.
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