Donna Hay has announced the appointment of Nicole Crowley as brand manager for her and the Donna Hay brand.

Crowley will work within the Donna Hay corporate team to drive and develop brand strategy across its food and merchandise range, book publishing, magazines, new product, content and partnerships.

She joins Donna Hay from InterContinental Hotels Group, where she worked as its PR and communications manager representing InterContinental Sydney and InterContinental Sanctuary Cove Resort.

Prior to this, Crowley lead business development across NSW and the ACT for the Mantra Group hotel portfolio, and brand consulting with her own business on a portfolio of start-up clients.

Donna Hay, founder of Donna Hay Group, said: “I am incredibly excited to welcome Nicole into the role of brand manager. She has an exceptional energy with the determination, innovation and experience to get things done.

“The Donna Hay brand is in the midst of tremendous growth and I cannot wait to see the creativity and focus that will see Nicole bring this to life with myself and team.”