Domino’s Signs Better Chicken Commitment
Domino’s Pizza Enterprises has partnered with Compassion in World Farming and signed the Better Chicken Commitment.
Domino’s is the first in the fast-food industry across Australia and New Zealand to join the initiative.
The Better Chicken Commitment aims to improve the conditions that chickens are raised, slaughtered, bred and housed.
It lays out strict standards which outdo those currently set by local animal welfare bodies in Australia and New Zealand.
Domino’s ANZ CEO, David Burness said of the new commitment: “At Domino’s we do the right thing because it’s the right thing to do, and we recognise that doing the right thing includes taking care of our environment, and the food we source from our suppliers and serve to our customers.”
“We are proud to be the first fast food restaurant chain in both Australia and New Zealand to sign the Better Chicken Commitment, an initiative that will improve the welfare of chickens across our region. This is an important step in our Domino’s for Good journey as we work to make the world a better place.”
Compassion in World Farming’s global director of food business, Dr Tracey Jones, added: “We are delighted that Domino’s in Australia and New Zealand has joined the Better Chicken Commitment. They are the first restaurant chain in this area to sign up and we hope this positive move will encourage others across the region to follow their lead.”
“There is a growing movement of leading companies across the globe taking steps to introduce better welfare for meat chickens. We applaud Domino’s for leading the charge in Australia and New Zealand and we will continue to work closely with them on the effective implementation of their broiler welfare strategy in all territories.”
Domino’s commits to ensuring 100 per cent of its chicken meet or exceeds the Better Chicken Commitment standards by 2026.
Domino’s also released their first-ever sustainability report this year, which outlines the companies other environmental, social, and governance initiatives.
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