Dentsu Aegis Network has announced the launch of The Story Lab in Western Australia, which will be led by Dixie Marshall as its head of creative and partnerships.

The Story Lab is Dentsu’s global premium entertainment content business that invests, produces and distributes brand-aligned storytelling solutions.

Marshall will take charge of the Perth business from Thursday, having previously worked as director of strategic communications and media for the Western Australian government. Prior to that, she was as a senior newsreader and journalist for Channel 9 in Perth.

Adriana Colaneri, managing director of The Story Lab Australia, said: “We are excited to welcome someone of Dixie’s calibre and experience to lead our Perth team. Dixie is a highly-accomplished individual with outstanding credentials to help us deliver unique content solutions to our clients and drive future growth for The Story Lab as we venture into new frontiers”.

Commenting on her new role, Marshall said she can’t wait to get her feet under the desk.

“This is a fantastic opportunity to do what I love – tell splendid stories across a range of modern platforms to really engage audiences,” she said.

“I hope we can create beautiful and original content which perhaps will solve a problem, or sell a product, inspire, excite, entertain – even make your heart sing.”

Marshall’s appointment follows the hire of Colaneri as managing director of The Story Lab in February.