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Reading: Dixie Marshall To Lead Dentsu’s The Story Lab In WA
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B&T > Marketing > Dixie Marshall To Lead Dentsu’s The Story Lab In WA
Marketing

Dixie Marshall To Lead Dentsu’s The Story Lab In WA

Stephanie Makin
Published on: 24th April 2017 at 9:04 AM
Stephanie Makin
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2 Min Read
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Dentsu Aegis Network has announced the launch of The Story Lab in Western Australia, which will be led by Dixie Marshall as its head of creative and partnerships.

The Story Lab is Dentsu’s global premium entertainment content business that invests, produces and distributes brand-aligned storytelling solutions.

Marshall will take charge of the Perth business from Thursday, having previously worked as director of strategic communications and media for the Western Australian government. Prior to that, she was as a senior newsreader and journalist for Channel 9 in Perth.

Adriana Colaneri, managing director of The Story Lab Australia, said: “We are excited to welcome someone of Dixie’s calibre and experience to lead our Perth team. Dixie is a highly-accomplished individual with outstanding credentials to help us deliver unique content solutions to our clients and drive future growth for The Story Lab as we venture into new frontiers”.

Commenting on her new role, Marshall said she can’t wait to get her feet under the desk.

“This is a fantastic opportunity to do what I love – tell splendid stories across a range of modern platforms to really engage audiences,” she said.

“I hope we can create beautiful and original content which perhaps will solve a problem, or sell a product, inspire, excite, entertain – even make your heart sing.”

Marshall’s appointment follows the hire of Colaneri as managing director of The Story Lab in February.

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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