Digital Marketing Mistakes To Avoid In 2015

creased paper balls in hands

This story was originally published by

It would be embarrassing if you did these this year.

As we begin a new year in 2015, the writing is on the wall.  Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year.

According to, in 2010 companies spent twice as much on TV than they did on digital.  By the end of 2015, TV and digital spend will be just about equal.

So what does this mean for you?  Well if you don’t have your website up to date, aren’t engaging in Search Engine Optimization (SEO), Content Marketing or some kind of Search Engine Marketing strategy you might want to make a business case for doing so.  It also means more and more companies are diving head first into digital marketing and buying into the hype of various buzz words they see online or on social media.  Yet many times they still lack true understanding of what they should expect from their digital marketing efforts or from a digital marketing agency.

Here are some tips to help you avoid what I would consider the 3 biggest mistakes companies make in digital marketing.

Mistake #1: Poor Planning

In the Navy we used to say “Proper Prior Planning Prevents Piss Poor Performance.” When it comes to digital marketing this may be the biggest mistake companies make.  The lack of an organized cohesive strategy will lead to wasted time, money and opportunity.  Before you invest real dollars toward your digital marketing efforts you should have the following planned out.

Read the full article here.

Please login with linkedin to comment

Dancing Genitals LinkedIn Pinterest

Latest News

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership
  • B&T Exclusive

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership

From managing partnerships at one of Australia’s oldest AFL clubs to planning a wedding in October, Hawthorn Football Club’s head of commercial partnerships and growth, Dan Hamer, has a lot on his mind. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to […]