Independent digital marketing agency Sparro has won swimwear brand Seafolly and the NSW Electoral Commission and has been nominated for five Google Premier Partner Awards.
The agency will work with Seafolly on its SEO following a competitive pitch, and for the NSW Electoral Commission the agency will also manage its SEO.
In addition, Sparro is a finalist in five of the six 2018 Google Premier Partner Awards for Search Innovation, Mobile Innovation, Video Innovation, Shopping Innovation and Growing Businesses Online.
The Premier Partner Awards honour innovation in digital marketing.
Sparro is part of a select group of specialists that Google recognises as a Premier Partner.
To qualify, agencies must pass a series of exams and prove their expertise in using and applying Google’s advertising products.
The new business comes hot on the heels of Sparro’s six other new client wins, including Rentbetter.com.au, Oxford, Vision6, Healthy Life, LawPath and Grace Loves Lace.
In addition, the agency was named in The Australian Financial Review’s Top 100 Most Innovative Companies list this year, ranked at no.12.
Sparro’s new business growth has seen its year-to-date revenue increase by 96 per cent, following 67 per cent revenue growth in 2017. Sparro’s paid media spend for clients is also up 119 per cent YTD in 2018.
Sparro co-founder and partner Morris Bryant said: “We are finding an increasing number of brands choosing to partner with independent, agile agencies like us because we offer higher value digital marketing, innovative solutions and deliver strong business growth for our clients.
“This is the second year that Sparro has been nominated for the Google Premier Partner Awards, and this year we have achieved the most finalists of any agency or company. It’s great that our commitment to innovation is being recognised.”
Last year, Sparro won two Premier Partner awards. This year’s winners will be announced in October.
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]