Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Clothes That Respond To Voice
The future of garments takes another bizarre leap forward with ‘Incertitudes’ a line of garments made with material that responds to human voices. These designs are the brainchild of designer Ying Gao whose clothing is part of an emerging trend integrating technology and haptic (touch based) experiments. In this case we see needle like adornments, much like the spines of a porcupine, woven into the pieces and which move when in proximity of human voice.
Reality TV Hits A New Low
The Bravo network in the US has dug to the bottom of the barrel with the announcement of their latest series called The People’s Couch, where viewers will be able to tune in to watch footage of regular people, sitting on their couches, watching other shows on TV. It’s either what they say it is: “…a funny, unfiltered comment on America’s current TV viewing habits”, or a poorly disguised ad for Snuggies and Doritos.
Hi-Fi Company Co-Opts Real-Estate Listings
In this very clever piece of lateral thinking – Swedish sound retailer Pause, and agency Akestam Holst developed an algorithm that assesses homes for sale listings in order to determine just how loud you could play music annoying the neighbours. The experience is deployed on a site called the Stockholm House Equalizer and it pairs listings with the perfect Hi-Fi. See it here
Freelancers Are Crap At Managing Money
Well that’s ultimately the insight Harpoon hit upon here to develop their app. Harpoon knows that freelancers work hard each month, but often cross their fingers, and hope they have enough cash to live their desired lifestyle. So instead of seeing them to suffer they’ve developed this piece smart utility to help out hapless freelancers so they can plan and mange their incomes better. Check it out
3D Alien Strip Club
Geoff Lillemon is a US based digital artist who has a penchant for the unusual, and his latest work is no exception. The piece is called ‘The Nail Polish Inferno’ and is a virtual art experience set in an alternative universe with alien creatures in what looks much like the strip club of your nightmares. The piece is explored using a device called the Oculus Rift, a virtual reality head set. It’s not hard to imagine that films might one day be experienced this way.
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In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]