Digital Agency Get Started Rebrands As ‘Luminary’
Aussie digital agency Get Started has marked the start of its 20th year of operation with a new name: Luminary.
The name change has been accompanied by a complete brand overhaul and new website.
The agency has been trading as Get Started since 1999 and remains one of Australia’s longest-standing independent digital agencies.
Its clients include Crown Casino, Melbourne Airport, Clipsal by Schneider Electric, Metricon, the Fred Hollows Foundation, and Save the Children.
The Luminary brand was revealed to the agency’s clients last week and was officially launched on Friday.
The rebrand comes hot on the heels of a number of new client wins for the agency, including beyondblue, Bakers Delight, the William Angliss Institute, and Melbourne Business School.
Luminary CEO Marty Drill said: “With nearly two decades of history behind the name Get Started, the decision to rename the agency was not taken lightly.
“But the reality is the name Get Started no longer represents who we are. The time has come to have a name that reflects our current position in the market.”
CTO and Kentico MVP Andy Thompson added: “Back in 1999, the kinds of people we were generally working with were trying to get their first website going, or exploring the idea of e-commerce, so the name Get Started made a lot of sense.
“Now our typical client has already been on the internet for a long time – they’re not getting started anymore.”
Over the last three years, Get Started expanded from a single office in Melbourne to include offices in Sydney, Brisbane, Adelaide, Albury-Wodonga, and Bali. There are now more than 45 people working across the six offices.
Managing director Adam Griffith said hundreds of names were considered as part of the rebranding process.
“It was the dual meaning of Luminary – ‘expert knowledge’ and ‘bright’ – that really made it stand out for us,” he said.
“To be luminary is to deliver something that’s bright, impactful and makes the human experience brighter.”
Latest News
Indie Agency SPEED Strengthens Leadership Team
Having double in size during 2021, SPEED has appointed Kaylene Tunney and Steph Marshall to their leadership team
Gulf Western Oil Launches “Go The Distance” Campaign Via The Monkeys
Not only do The Monkeys have fossil fuel clients, it's got meat clients, too. Still, hasn't impacted its cool cachet.
Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Boomtown Prepares To Welcome 4.7 Million City Citizens To Regional Australia This Summer
B&T loves the regionals in summer. That said, we don't like the sweaty drives & snaking traffic jams to said regionals.
Violet Crumble Caramel Milk Splashes Onto Shelves
Violet Crumble Caramel Milk has arrived and it's a testimony to food technologists & artificial sweetening everywhere.
Post-it Brand And Dig Launch Campaign To Bring Back Collaboration & Creativity
Whenever B&T's having a brainstorm, we reach for the Post-It Notes. Or, the beer coaster, which is typically closer.
Carbon Creative Creates “For All of Us”, An Indigenous Campaign To Address Vaccine Hesitancy
Let's face it, COVID does not discriminate. Unlike warts, cold sores and thrush, which can all be a bit discriminatory.
Independent Agency Indago Digital Adds Four New Clients
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Comedy Troupe The Chaser Rebrand NAB To NOB & Says It’s “Looking Forward To Getting Sued”
The Chaser roasts NAB over 'greenwashing' claims. Which is arguably better than the ACCC's money laundering claims.
Nine Out Of 10 Aussies In Favour Of Laws Mandating Truth In Political Advertising
Nine out of 10 Aussies want truth in political ads. Are far less bothered by truth in breakfast cereal & fast food ads.
“Goosed By A Gobbler!” TV Reporter Hilariously Attacked By Marauding Flock Of Turkeys Live To Air
Reporter attacked by flock of turkeys. Already eyeing sage and apple stuffing and cranberry sauce as delicious revenge.
Virgin Australia Launches New Campaign To Capitalise On Reopening, Via The Precinct
It's been so long even B&T's pining for Virgin's departure delays, overpriced drinks and soggy inflight sandwiches.
Wunderman Thompson Australia Appointed Digital Experience Agency For United Nations Development Program Campaign
Here's another great example of agencies doing good. Although the evil does tend to be the funner pitch to work on.
Sunday TV Wrap: The Block Tops The Charts With 1.1 Million Viewers
Dami Im has the voice of an angel, but she can't cook for shit judging by last night's Celeb MasterChef elimination.
Bastion Research Finds That Victorian’s Optimism Has Rebounded, But Anxiety Is Rising As Victoria Reopens
Study finds Victorians increasingly anxious about reopening. Even more anxious about Dan Andrews' North Face jackets.
Jessica Alba’s & Zac Efron’s Latest Adventure For Dubai Tourism Drops
Zac and Jess' fifth instalment for Dubai Tourism is here! And here's you thinking they were getting samey by the fourth.
DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
TBWA\Sydney Promotes Katrina Alvarez-Jarratt To Executive Creative Director
TBWA's Katrina Alvarez-Jarratt's promotion to ECD proves what can be done when not pissing off the client.
Make A Wish Foundation Names Mindshare New Zealand As Media Partner
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
Quest Apartment Hotels Unveils New Brand Campaign “As Local As You Like It”
When on business, B&T chooses to stay at Quest. Well, only if the cheaper, dodgier option is already booked out.
Reaching A Consensus On Digital Measurement For The New Era
Is digital measurement the hot topic at your agency? Here at B&T it remains the hottest Love Island contestant.
The Australian Marks 10 Years Digital Subscription Milestone
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
My Muscle Chef Nabs UM’s Liam Loan-Lack For Head Of Marketing
After every weights workout, B&T reaches straight for a My Muscle Chef. So, yeah, we've never actually eaten one.
Arletta Turnbull Joins Strategic Insights Consultancy Nature
Are the lavatories at the Nature offices called 'the call of Nature', one has every right to ask?
PodSpot Studios Expand To Sydney & Gold Coast
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]
Cricket Australia Unveils Ashes Campaign “It Just Means More” Via Apparent
If this doesn't get you pumped for cricket season then failing to move off the couch for five days definitely will.
Cummins&Partners’ Paul Murphy Announced As Final Speaker For The Trade Desk’s Christmas Strategy Webinar
Mistakenly thinking it's June & you've still got six months to Xmas? Get your head & calendar right with this webinar.
Destination NSW Launches Spectacular “Feel New” Campaign Via Leo Burnett & Havas Media
Destination NSW unveils a stunning new piece of work that sadly doesn't feature Gladys Berejiklian surfing.
Principals Appoints Rachel Terkelsen To Creative Director
Rachel Terkelsen strangely distracted by fast-moving cumulus cloud formation while posing for Principals press photo.
Spinal Life Encourages Australians Living With Disability to “Take Life Back” In First Campaign Via 10 Feet Tall
Queensland-based non-profit Spinal Life has released its first brand campaign in partnership with Melbourne creative agency 10 Feet Tall.
