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Reading: Dig Gets Some Pork On Its Fork After Winning Australian Pork’s Creative
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B&T > Marketing > Dig Gets Some Pork On Its Fork After Winning Australian Pork’s Creative
Marketing

Dig Gets Some Pork On Its Fork After Winning Australian Pork’s Creative

Staff Writers
Published on: 8th November 2023 at 10:16 AM
Edited by Staff Writers
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Australian Pork Limited (APL) has appointed Dig as its creative agency after a competitive pitch for the Get Some Pork on Your Fork campaign.

Dig has been tasked with increasing awareness and saliency of pork as an everyday protein option by building meaning into the long-standing ‘Get Some Pork on Your Fork’ campaign. The line, which first went to market in the early 1990s, is still recognised today by over 90% of Australians.

“The team at APL are brave marketers, looking for distinctive and disruptive work that breathes life and emotion into the ‘Get Some Pork on Your Fork’ line. The pitch process was very collaborative, so we couldn’t be more excited to get some pork on our forks,” said Lisa Ramsey, managing director at Dig.

“We’re really thrilled to have Dig join us and help build on our already iconic marketing campaign to inspire even more Australians to discover the value and versatility of Aussie-grown pork,” said Margo Andrae, chief executive officer at Australian Pork.

The relationship kicks off immediately with the new campaign in development for launch early in 2024.

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TAGGED: Australian Pork, dig
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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