Italian youth fashion brand Diesel has again confirmed its status as arguably one of the planet’s most daring advertisers with the launch of its latest “keep the world flawed” campaign.

The stunning 90-second spot is the work of famed French director François Rousselet and creative agency Publicis Italia and is the latest instalment of the brand’s wider “Go with the flaw” branding.

The latest ad sees a young man with unfeasibly large ears undergo plastic surgery and subsequently fall in love in a laundromat. After a rather quick and sweaty love making scene we fast-forward to discover the young lady is now pregnant.

We won’t give the very clever plot away for an ad you quickly forget is actually advertising clothes. Check out the bonkers fun for yourself below: