Sydney-based public relations agency Dialogue PR has been appointed to represent De’Longhi Group Australia and Fourth Wave Wine. These new client wins grow the agency’s roster of clients in the tech, appliance, and beverage space.
Adding to Dialogue PR’s home lifestyle offering, which already includes HPM Legrand, ACER Computers and Bing Lee, the agency will work across De’Longhi Group Australia’s coffee, cooking and comfort products covering their three core brands, including De’Longhi, Kenwood and Braun Household.
The agency has been tasked by De’Longhi to handle all product launches, media events and activations, earned media relations and earned influencer engagement.
George O’Neil, marking director for De’Longhi Group Australia said, “We were impressed with Dialogue PR’s creative approach and the ideas they presented within the pitch. The team had a thorough understanding and excitement of the De’Longhi Group brands and showcased strategically how we can inspire everyday Australians – both existing advocates and new audiences.”
Dialogue PR has also been appointed by leading Australian winemakers Fourth Wave Wine to execute PR and communications strategies across its portfolio of brands including Tread Softly, Little Giant, Elephant in the Room, Plus & Minus, The Hero and Farm Hand.
A family-owned business, Fourth Wave Wine is a relentless innovator and consumer expert, capitalising on consumer trends by making compelling brands that inspire and engage new and existing wine consumers.
The agency will develop integrated public relations strategies to support the existing range of authentic and regionally expressive wines, as well as support the companies ongoing new product development pipeline.
Lou Henville, Fourth Wave Wine marketing manager, said, “We’re delighted to be working with the team at Dialogue PR. It’s evident that they have a strong understanding about the wine category and boast solid relationships across lifestyle, wine and trade media which will no doubt increase awareness and encourage trial across our portfolio of brands.”
Fourth Wave Wine’s joins Dialogue PR’s strong beverage portfolio which already includes Accolade Wines, Duxton Vineyards, Bacardi-Martini Australia and Santa Margherita Wines.
