Noting the confusion crowdsourcing company DesignCrowd put the offer out to its hoard of designers to have a go at redesigning the Uber logo, offering a cool 1000 smackaroos as the prize for an Uber logo redesign contest.
Check out the gallery above for some of the entries so far.
CEO of DesignCrowd, Alec Lynch – who reckons Uber got the rebranding wrong – said they’ve already received 165 entries in the first 24 hours.
“Rebranding is not an easy thing to get right,” he said. “For a high profile and well-liked brand like Uber, it can be even harder and a dramatic change can be risky. Many of the world’s largest brands get criticised when they rebrand. Sometimes criticism of a rebrand is unfair. However, in this case, I think Uber have got it wrong.
“While Uber’s new logo, app icons and rebrand might have meaning internally, externally the change hasn’t been received well. Uber’s rebrand has attracted a lot of criticism from the public, designers and the press with comments ranging from it is ‘confusing’ to it looks like ‘pac-man’. I think the level of criticism reflects two things: one – how much people love and care about the Uber brand; and two – how wide of the mark the rebrand is.”
It’s a shame, added Lynch, as he really is a big fan of the company. More so that there would be millions of people who would have killed for the chance to redesign the company’s branding.
“If the reports are true, it’s also a shame that Uber decided to do the rebrand internally,” he said. “Maybe this is where it all went wrong.
“Either way, as a bit of fun, our website DesignCrowd is crowdsourcing new ideas for Uber by running a contest and offering $1000 to designers from around the world. We’ve already received 165 entries from our 500,000 designers in the first 24 hours and we think we’ve received at least a dozen ideas that are better than Uber’s new logo and icons.
“We’d be happy to donate a new logo to Uber if they want it.
“In the meantime, I will continue using Uber. I just won’t update the app so I can keep the old app icon.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]