Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
SHARE
THIS



Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker.

Founded in 2002, the street culture magazine is the first and only international footwear
magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and
online platforms document every colab, custom, limited edition, retro reissue, Quickstrike,
Hyperstrike and Tier Zero sneaker release.

Loved by sneakerheads all over the world, and with a huge global fan base, Sneaker Freaker is
highly regarded as the source of sneaker truth. The fresh new design was influenced by the
‘cult’ status of the magazine itself, and it’s a total departure from the previous site.

In a massive project spanning 18 months, Nightjar worked with Sneaker Freaker to create a site
as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. The new
site takes user profile data to algorithmically generate a ‘For You’ feed, serving up personal
sneaker preferences on the user’s own, unique homepage. This also integrates with the CRM
platform, and has been engineered to create automated newsletters for sneakerheads,
delivering the most popular articles of the week, and exponentially increasing efficiencies for
the content team.

SneakerFreaker.com planned to take their advertising model to the next level, so Nightjar introduced
dynamic ad placements with targeting parameters based on the content the user is viewing, as
well as integrated affiliate links within the latest releases calendar – driving sales for Sneaker
Freaker’s partners.

There’s a focus on the in-depth, immersive feature articles Sneaker Freaker is famous for, (even
the ability to vote using WebGL-powered fire) while still keeping the flowing feed of everyday
sneaker news and upcoming releases easy to access on the site – as sneakerheads know,
recency is currency in the sneaker game.

Nightjar’s Head of Design & Technology, Ahmed Meer says: “Nightjar’s platform-first approach
allowed us to build an architecture that was as flexible as it was scalable. We safely migrated
twenty years of content over, and engineered the CMS to suit the content editor’s unique
requirements. An API-led approach allows the platform to integrate into any channel pushing
content, personalisation and automation to a whole new level. This is a platform that puts the
power in the fan’s hands and enables the content team to move faster than ever before.”

 

 

Please login with linkedin to comment

nightjar sneaker freaker

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]