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Reading: Derek Zoolander Strikes A Pose On Barbie’s Instagram Account
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B&T > Marketing > Derek Zoolander Strikes A Pose On Barbie’s Instagram Account
Marketing

Derek Zoolander Strikes A Pose On Barbie’s Instagram Account

Staff Writers
Published on: 8th February 2016 at 10:43 AM
Staff Writers
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Derek Zoolander has graced Barbie with his presence in the latest marketing campaign for the film Zoolander 2, Derek has taken over Barbie’s Instagram account to show Barbie how it’s done.

Characters from the film including model Hansel (Owen Wilson), Interpol agent (Penelope Cruz) and Alexanya (Kristen Wiig) have also made an appearance.

The brand crossover promotions for Zoolander 2 have included a front cover and feature in Vogue, an ad for Fiat Chrysler and both Hansel and Derek strutting down the Valentino catwalk during Paris Fashion Week:

Instagram posts:

barbie_bluesteel barbie_epipermis barbie_hansel barbie_ken barbie_valentina barbie_zoolanderfirst

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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