Derek Zoolander Lands Vogue Front Cover With Full On Blue Steel

Derek Zoolander Lands Vogue Front Cover With Full On Blue Steel
Emma Mackenzie
By Emma Mackenzie
SHARE
THIS



The model with arguably one of the most famous expressions this century, Derek Zoolander, has made it into the big time with his first ever front cover of Vogue.

Zoolander, played by Ben Stiller, posed with his Blue Steel expression alongside Penelope Cruz on the epitome of fashion magazines to promote the second instalment of the Zoolander movie. The photographs were taken by famed American photographer Annie Leibovitz. See more photos of the shoot on the Vogue website.

In a feature within the stylish glossy, Vogue writer Jason Gay reminisces on the first time he saw Zoolander, and how watching him contort his face into his moneymaking expressions is the pinnacle of excellence.

“It’s amazing to witness,” he writes. “Seeing Zoolander do Blue Steel is like watching a prima ballerina turning 32 perfect fouettés. Like watching Roger Federer hit his one-handed backhand. Like seeing Neil Armstrong step onto the moon in a Dior leather stocking boot.

“Today he is at a Vogue photo shoot in a loft on the Brooklyn waterfront, and it’s as if he hasn’t aged a moment since George W. Bush’s first term.”

The marketing team behind Zoolander 2 gone all out in the movie’s promotion, first announcing it by having Zoolander and fellow model Hansel – played by Owen Wilson – strutting their stuff down the runway at a Paris Fashion Week show.

The movie has also dropped some rather good-looking trailers for the world to have a gawk at.

And the popularity behind the duo goes to show what marketing gold they are for brands, demonstrated by Fiat Chrysler’s recent ad again with Zoolander’s Blue Steel.

The runway stunt is what first prompted Kurt Sorensen, digital marketing executive at media agency Carat to deem these two handsome models as “the best piece of native marketing” for 2015 at the time.

“Shifting sheer entertainment aside, from a marketer’s perspective this is one minute of absolute brilliance,” he wrote back in March last year.

“The simplicity of the stunt is excruciating and from my opinion, Derek and Hansel’s return provides the ultimate blueprint for what all brand marketing teams and media agencies should strive for.”

 

Please login with linkedin to comment

Advertising Standards Bureau lowe's Social Media Archetypes

Latest News

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]