Dentsu Aegis Network Australia and New Zealand (DAN) has poached comparison website iSelect executive Angela Tangas (left in photo) as managing director of its media agency, dentsu X.

Tangas will take up her new role on March the 5th and will report directly to DAN CEO, Simon Ryan (right in photo).

Dentsu X was the former Dentsu Mitchell agency that was rebranded last November.

Tangas joins dentsu X from iSelect, where she has held the Leadership Team position of Group Executive – Energy & Telco industry since 2015.

In her new role, Tangas will be responsible for the continued growth and evolution of dentsu X, following its launch to the Australian market in November 2017, and commitment to deliver ‘Experience over Exposure’.

Commenting on Tangas’ appointment, Ryan said: “We’re delighted to be announcing such an outstanding appointment in Angela. A highly accomplished digital leader, Angela has established a solid reputation as a trusted senior advisor and thought leader with the drive, passion and determination to deliver innovative outcomes.

“This is a significant and exciting hire; not just for dentsu X, but the broader Dentsu Aegis Network. We look forward to working with Angela as she further builds and grows the brand and delivers exceptional client solutions.”

Tangas added, “I’m very excited to be joining the Dentsu Aegis Network team and leading the Australian dentsu X business into a new and exciting phase of growth. The agency is focused on ‘experience beyond exposure’, working in partnership with clients to go beyond brand and deliver high value customer experiences, leveraging the impressive asset base and capability of the broader Group.

“I believe dentsu X is well positioned to set a new baseline for optimisation of brand value and customer engagement in Australia that meets, pre-empts and measures the evolving needs of Australian consumers. I am very much looking forward to being a part of this journey and future success.”

Tangas takes over from Adrian Roeling, who became President, Amplifi ANZ in November 2017.  She will commence in the role on Monday 5 March. In the interim, Corina Cosma (general manager, Melbourne) and Lyndall Black (general manager, government services) will continue joint leadership of dentsu X, while Simon Ryan maintains executive responsibility.