Dentsu Queensland Wins Aveo’s Media

Dentsu Queensland Wins Aveo’s Media
SHARE
THIS



Chris Ernst, Managing Director of dentsu Queensland, announced today the agency has won the Aveo Group account. This win followed a competitive pitch against eight other agencies, down to a shortlist of three including Zenith and the incumbent, Sandbox. Billings are undisclosed, but substantial.

Aveo is a leading player within the retirement and aged care category with over 16,000 residents housed in one of 94 diversified communities Australia-wide.  The company vision is to become Australia’s leading and most innovative senior living provider.  The vast majority of its residents live within fully independent accommodation.

Dentsu Qld pitched for the business together with Carat, iProspect and dentsu Analytics.  Dentsu’s full-service PR agency, Haystac, already handles Aveo’s communications.

The account was won following a response that was integrated by design based on quality insights, and a strong strategic platform.  Stephen Gook, General Manager, Marketing at Aveo said, “Dentsu have a depth of capability that will help drive our marketing activity forward and support our business’ growth plans. Our category is going through significant change at present and we expect the partnership with dentsu to be of great benefit to us through the coming years.”

Chris Ernst said, “We’re thrilled to be partnering with Aveo in what’s an incredibly exciting time for their business. Stephen, Carl and the team led a great pitch process and we had a lot of fun building and delivering the response. We can’t wait to get started.”

In a further announcement, Kayla Enter has been appointed Client Partner, iProspect Brisbane. Kayla joins from Flight Centre where she led the 17-plus digital media team across performance, DDM, analytics, marketing automation and WSM.  Prior to her four years with Flight Centre, Kayla was Performance Manager with Columbus Australia.

“Kayla’s arrival is perfect timing.  The growth of the agency from recent new business wins and other staff appointments this year means we are well placed to bring our energy and talent to face any challenges, and support our clients in every direction,” Ernst added.

 

 

Please login with linkedin to comment

dentsu qld

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine