Dentsu Aegis Network (DAN) has picked up Intel’s global media account, following a competitive pitch.
DAN has taken the account from incumbent OMD, who held the account for 11 years.
B&T has contacted both DAN and Intel to find out how this will impact Australian operations and clients.
In a statement, a DAN spokesperson said: “The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network.
“To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises best-in-class talent from across its top agency brands, including Carat, Merkle and Amnet.
“iProspect and Cardinal Path continue as incumbent Intel agencies for search and digital marketing, respectively.
“Dentsu Aegis Network’s ‘Team Intel’ will work closely with partner creative agency mcgarrybowen and Intel’s other roster creative shops.
Speaking on the win, Dentsu Aegis Network Americas CEO Nick Brien said: “The world runs on Intel. We are extremely proud and excited to have been chosen as Intel’s global media partner.
“We look forward to leveraging Intel’s technology on their behalf to tell stories and to create experiences that drive sales in today’s omnichannel world.”
According to the statement, The holding company-level review took place over six months and was led by Joanne Davis Consulting.
It adds “The scope of the relationship will include hundreds of campaigns across more than 20 countries.
“Dentsu Aegis Network’s Team Intel will be located at regional hubs in Los Angeles, London, Singapore and Beijing.”
