Dementia Australia Releases New Campaign For Dementia Action Week, Via Campaign Edge

Dementia Australia Releases New Campaign For Dementia Action Week, Via Campaign Edge
B&T Magazine
Edited by B&T Magazine



Campaign Edge has launched a new discrimination and awareness campaign for Dementia Australia, launching during this year’s Dementia Action Week.

The emotive ‘A little support makes a big difference’’ campaign showcases how a little bit of support from family and friends can help people living with dementia and their carers live well.

The campaign aims to challenge stereotypes around people living with dementia.

“Many Australians mistakenly believe people living with dementia can’t live rich and fulfilling lives after a diagnosis. That is an ingrained myth we are trying to change,” said executive creative director Dee Madigan.

The campaign showcases the lives of a diverse group of Australians living with dementia – including their special tips on how they manage living with dementia.

This year’s Dementia Action Week campaign also includes carers of people living with dementia, reminding us that carers need support too.

The national campaign ran on Broadcast TV, Catch Up, Digital Display Facebook and Instagram.

CREDITS:

Dementia Australia

CEO: Maree McCabe

National General Manager – Marketing: Lisa Stubberfield

Marketing Strategy Manager: Solange Mardones

Marketing Campaign Lead: Hannah Bambra

Campaign Edge:

Executive Creative Director: Dee Madigan

Art Director: Samantha Harley

Copywriter: Tammy Tinkler

Managing Director: Stuart Gillies

Senior Account Director: Ari Margossian

Producer: Lucy Hicks

Production and Post: Production Group




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Campaign Edge Dementia ACtion Week Dementia Australia

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