Campaign Edge has launched a new discrimination and awareness campaign for Dementia Australia, launching during this year’s Dementia Action Week.
The emotive ‘A little support makes a big difference’’ campaign showcases how a little bit of support from family and friends can help people living with dementia and their carers live well.
The campaign aims to challenge stereotypes around people living with dementia.
“Many Australians mistakenly believe people living with dementia can’t live rich and fulfilling lives after a diagnosis. That is an ingrained myth we are trying to change,” said executive creative director Dee Madigan.
The campaign showcases the lives of a diverse group of Australians living with dementia – including their special tips on how they manage living with dementia.
This year’s Dementia Action Week campaign also includes carers of people living with dementia, reminding us that carers need support too.
The national campaign ran on Broadcast TV, Catch Up, Digital Display Facebook and Instagram.
CREDITS:
Dementia Australia
CEO: Maree McCabe
National General Manager – Marketing: Lisa Stubberfield
Marketing Strategy Manager: Solange Mardones
Marketing Campaign Lead: Hannah Bambra
Campaign Edge:
Executive Creative Director: Dee Madigan
Art Director: Samantha Harley
Copywriter: Tammy Tinkler
Managing Director: Stuart Gillies
Senior Account Director: Ari Margossian
Producer: Lucy Hicks
Production and Post: Production Group
