In Defence of Tony Robbins-Style Seminars

In Defence of Tony Robbins-Style Seminars
SHARE
THIS



In this guest post, Sonia Majkic (pictured below), co-founder and managing director of 3 Phase Marketing, dives into the divisive cult that is Tony Robbins and, she’s happy to confess, is a huge fan…

Tony Robbins seminars can sometimes feel like a bit of a dance party – which makes sense, there is a lot of physical activity and pulsing music. From an external viewpoint this can make it look trivial or frivolous but there’s an immense amount of valuable content being delivered.

0

If you’re not familiar with Tony Robbins, he’s an American entrepreneur, business strategist, philanthropist, life coach and author. He gives seminars around the globe encouraging people to reach their dreams and telling them how they can do it. His seminars have gained a lot of attention over the years, due to their popularity and content but also due to the style involving a lot of physicality and theatrics. At a Tony Robbins seminar you can expect a lot of dancing, to massage your neighbours and be massaged in return, fan those in your vicinity, do aerobic exercise, pump your fists and cheer – a lot.

When I tell people that I’m going to a Tony Robbins event, I usually get one of two responses. They tell me I’ve drank from the Kool-Aid or they’ll think it’s a great idea. It’s a different style of event, that’s for sure. It can often look quite fluffy, or potentially, controversial. But in actual fact, there’s a lot scientific research to support his philosophies and the philosophy behind his style of seminar.

In regards to the physical movement – when you’re in a seminar for 9 to 15 hours per session, it’s really difficult to stay engaged. And by getting up and moving your body and becoming active, you actually generate more oxygen and more blood flow to your brain, which means that you retain the information. You retain the information for longer too.

My business partner who I went with said before we got there that she would participate in the actual seminar but wouldn’t be doing any dancing. And by the end of day one, she was right up there, moving her body and shaking her booty, because she could see the value in staying active during such an intense session.

As for the physical and verbal contact with our neighbours, it was an excellent way to break down any social discomfort and feel a sense of community with total strangers.

I’m living proof and evidence that his style of seminar works. I walked away after five days of intense coaching and learning, and I can remember all the critical information from it that I need to for my business.

Plus, the great thing about Tony Robbins is that he has so much pull – I mean he’s a personal coach of Serena Williams and his celebrity client list is very impressive – and the power to aggregate some of the best people in their chosen fields to attend his seminars and events. Those who attend, really are spoilt with the speakers at the event.

Tony Robbins want his seminars to empower those who attend to become their best visions of themselves, and he’ll implement any method to get his attendees there. When it comes to reaching my goals, I’m more than happy to dance my way there.

Please login with linkedin to comment

Sonia Majkic Tony Robbins

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.