Full service digital agency, Deepend, is building its senior bench-strength with the appointment of Glen Jeffreys to the position of Head of User Experience.

Tasked with driving continued excellence across the board, Jeffreys will play a crucial leadership role and help guide the team’s unique UX methodology and processes to ensure Deepend, and its sister agencies within the Deepend Group, continue to implement user-first digital solutions to a world class standard.

Jeffreys joins the team from 2and2 where he worked as lead UX designer. Bringing over fifteen years’ experience working across commercial, NGO, government and higher-education sectors, he is a digital creative, specialising in ideation, creative development, UX and instructional design.

Matt Griffin, founder and executive director of Deepend, said human centred design is central to the Group’s approach, and Jeffreys’ cohesive appointment within the organisation will help future proof the organisation’s creative and strategic output within a rapidly changing digital landscape.

“As customer needs become increasingly complex across multi-layered digital projects, it’s critical that agencies are primed with flexible and creative thinkers who put the user at the heart of their solutions. We’re incredibly excited to welcome Glen to Deepend.

“He was a clear choice to lead our UX department; the vast scope of his experience encompasses an exceptional mix of user knowledge and digital innovation.”

Speaking of his appointment, Jeffreys said he is thrilled to work across such a diverse range of projects.

“For me, UX is about understanding ‘audience and purpose’. Successful UX design requires a highly collaborative approach spanning the entire project lifespan, from product visioning through to blueprinting, production, testing and launch.

“This user-first ethos is echoed throughout Deepend and its sister agencies, and this is what really attracted me to the role. Creative collaboration is what I love most about digital and I hope to build upon the great work that’s already happening here,” he said.