Deepend Strengthens Its Digital Capability With New Head Of UX

Deepend Strengthens Its Digital Capability With New Head Of UX
SHARE
THIS



Full service digital agency, Deepend, is building its senior bench-strength with the appointment of Glen Jeffreys to the position of Head of User Experience.

Tasked with driving continued excellence across the board, Jeffreys will play a crucial leadership role and help guide the team’s unique UX methodology and processes to ensure Deepend, and its sister agencies within the Deepend Group, continue to implement user-first digital solutions to a world class standard.

Jeffreys joins the team from 2and2 where he worked as lead UX designer. Bringing over fifteen years’ experience working across commercial, NGO, government and higher-education sectors, he is a digital creative, specialising in ideation, creative development, UX and instructional design.

Matt Griffin, founder and executive director of Deepend, said human centred design is central to the Group’s approach, and Jeffreys’ cohesive appointment within the organisation will help future proof the organisation’s creative and strategic output within a rapidly changing digital landscape.

“As customer needs become increasingly complex across multi-layered digital projects, it’s critical that agencies are primed with flexible and creative thinkers who put the user at the heart of their solutions. We’re incredibly excited to welcome Glen to Deepend.

“He was a clear choice to lead our UX department; the vast scope of his experience encompasses an exceptional mix of user knowledge and digital innovation.”

Speaking of his appointment, Jeffreys said he is thrilled to work across such a diverse range of projects.

“For me, UX is about understanding ‘audience and purpose’. Successful UX design requires a highly collaborative approach spanning the entire project lifespan, from product visioning through to blueprinting, production, testing and launch.

“This user-first ethos is echoed throughout Deepend and its sister agencies, and this is what really attracted me to the role. Creative collaboration is what I love most about digital and I hope to build upon the great work that’s already happening here,” he said.

 

Please login with linkedin to comment

glen Jeffreys social network

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]