Deepend Shares Insights From Day Two Of The 2016 Soda Academy

Deepend Shares Insights From Day Two Of The 2016 Soda Academy
SHARE
THIS



Over the past 48 hours, Deepend’s Director of Analytics and Insights, Dan Taylor, Senior Strategist, Kim Verbrugghe, and Design Director, Noel Smetanig, have been completely immersed in the world of digital, alongside 250 other international business leaders and entrepreneurs.

Here are their key insights from day two of the SoDA Academy Learning Conference, held at the Museum of the Moving Image in NYC.

Advice from NASA: We know where the moon is, and we know where the earth is. The rest is just details.

Quote of the day: It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. (No, that’s not Charles Darwin).

Speak smart: Artificial Intelligence, like Siri, Alexa or Cortana, is becoming an extension of a brand and its tone of voice.

‘Appening brands: Delta Airlines and Starbucks are great examples of companies that have turned their apps into a product that really delivers more value to their audiences.

Slow burn: Virtual Reality might be exciting for early adopters, but the mass market will need more time – the experience might be great but hanging cables and chunky hardware limits the movement of the user and the costs of compatible PCs are immense.

Crystal ball: Microsoft HoloLens is an outlook of a glorious future, and by the time it has matured as a product it will likely have several competitors.

Design thinking: Innovation isn’t invention – the best innovators instil this within their teams, and foster an environment where there is not pressure to invent (the wheel), but to be innovative with relevancy.

Money maker: Nobody has an innovation retainer. One person tried, but the budget was constantly redirected into other projects.

Dos and don’ts: Don’t fail at failing. Failure is becoming acceptable, but if you fail, fail quickly, and agree that all failure must at least deliver a learning.

Like a boss:  You need to intentionally create culture for distributed teams. Provide fruit, have a drinking or lunch budget, and hold team bonding activities so people work well together.

Strategy FTW: When discussing the user story, clarify the segment and add context to their problem statement.  

New York dos and don’ts: Make sure you eat A LOT of pastrami and don’t bother sleeping – it’s a waste of time.

Actionable tactic: Add a ‘discovery’ column into your client requirements sheet.

Deepend is proudly part of a four-agency collective, the Deepend Group. The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (PR/Social Media). The businesses cover a breadth of consultancy, with a diverse and talented team of innovators, consultants, designers, technologists and communications experts.

Please login with linkedin to comment

social network

Latest News

You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine