Bastion Collective has announced it has lured former DDB Group Melbourne creative lead Jim Ritchie (pictured above) to become its first creative director.
Ritchie will join Bastion Collective’s Melbourne-based marketing, communications and advisory group after a five-year term as creative director across the DDB Group of companies.
An established creative with 16 years’ experience, Ritchie has also worked in London and Melbourne at a number of agencies including Saatchi & Saatchi, Ogilvy & Mather and J. Walter Thompson, with clients that included Lexus, Carlsberg, AMEX, Nestle, Dove, Ford, QUIT, Telstra, Momentum Energy, Apia and Vegemite.
Michelle Cox, global chief operating officer at Bastion Collective, said the company was delighted to add Ritchie’s creative leadership to its mix of collaborative marketing agencies.
“This is a big move for us, as we had rebelled against the idea of a creative director with our own creative solution of The Playground, Bastion’s think tank for brainstorming,” she said.
“But as Bastion Collective grows, we recognise that creativity is a craft that is enhanced by an expert steering the process.
“Jim Ritchie is an exceptional talent in his field and will heighten our ability to connect brands with consumers through innovative campaigns.”
Ritchie said he was enticed to the role by Bastion’s unique approach and desire to embrace creativity.
“Our industry is drastically different to the one I started out in, with agencies now being asked to deliver great work across more channels with less money in shorter time frames,” he said.
“This requires a different approach to what agencies have done in the past.
“Without giving too much away, the approach of Bastion Collective is a breath of fresh air, and I’m looking forward to helping them achieve their ambitious creative and business goals.”
New research into inspiration has been undertaken by the University of Sydney Business School and Richards Rose to produce ‘The Inspiration Code’ study. There has always been a need for inspiration. To lift our spirits higher – for a period of time or just for a moment. Given the times we live in, you could […]
Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]
The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]
Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]