DDB Remedy Launches Campaign To Support Government’s Digital Health Plan
The Australian Digital Health Agency (the Agency) has launched a national marketing campaign to help people understand the digital health platform and how it can help given the current restrictions we are all facing.
The campaign, by DDB Remedy, highlights how the Government’s digital healthcare strategy is helping to make Australia’s healthcare system more connected, progressive, accessible and secure.
It supports the Agency’s wider mission of improving health outcomes for Australians through the delivery of technology in healthcare.
The integrated campaign is fronted by Dr Andrew Rochford, who is a digital health expert, having worked on Telehealth globally including projects in India and Indonesia.
DDB Remedy ECD Scott Smith said: “In light of the current environment, there has never been a better time to launch the Government’s digital health initiatives. We want more Australian’s tapping into new ways of staying on top of their health and becoming familiar with these tools now so access to better health is improved in the long-term.”
The Agency GM Communications and Engagement Gaby Suchard said: “It is now more important than ever to ensure that Australian’s understand how technology can make a difference to their healthcare. This campaign is a big leap forward in helping to do that.”
The campaign is running via online film, digital rich media and medical service-based out-of-home.
Credits
DDB Remedy
ECD: Scott Smith
Creative Partner: John Lam
Strategic Planner: Paris Paphitis
Managing Director: John Bertolini
Managing Partner: Amanda Fuller
Business Director: Caterina Pellegrini
Design: Fernando Luz and Anita Moser
Senior Production Manager: Dawn Scanlan
Senior Integrated Producer: Jess Belgiovane
Clockwork films
Executive Producer: Damien Whitney
Producer: Alan Robinson
Director: Jason Wingrove
Sound: Sonar Music
Editor: Ben Zemanek
Post Production: White Chocolate
Please login with linkedin to comment
DDB RemedyLatest News
“Bullsh*t!”: Sandilands Mocks Woman’s Day Over Claims Of A ‘Kyle & Jackie O’ Split
This "Kyle slams Woman's Day" story would've been almost perfect if B&T could've somehow tied Roxy Jacenko into it too.
Alpha Digital Snares Krispy Kreme Contract, Among Others
Elasticised pants suddenly all the rage among Alpha Digital staff after snaring Krispy Kreme's business.
ABC Slammed For All-White Presenters In 2021 Flagship Program Line-Up
ABC slammed for all-white presenters. Stranger still, not even one sarcastic tweet from Yassmin Abdel-Magied.
Creative Studios Bear Meets Eagle On Fire, SPEED Appointed By Wisr
Wisr looks past the preposterously silly name and appoints creative studio Bear Meets Eagle On Fire.
ABC Upfronts: Q+A Moves To Primetime, New Dramas, ABC TV Plus Launches & More!
Are you laissez-faire about the ABC's Upfronts? Well, it's your tax dollars their spending when walking off the job.
Kiwi BMW Campaign, Via Pead, Inspired By Amsterdam’s Red Light District
Agency evokes Red Light District for car activation. Surprisingly, the easily upset are yet to formally complain.
Asahi & Peroni Launch Major Campaigns In Time For Summer
Nothing but nothing screams "I'm a bit of a wanker" quite like a neatly stacked fridge full of Asahi and Peroni.
WATCH: Tourism NZ Reveals How ‘Play NZ’ Succeeded On YouTube
When you consider none of us have been allowed to leave the house for the past 10 months, this tourism ad is a triumph.
Google To Reveal How Much Our Politicians Spend On Ads
Google to reveal how much Aussie pollies spend on ads, giving us all the more reason to hate them even more.
Six Handy Tips For When A Client Or Customer Loses Their Rag
Here are six top tips for dealing with angry clients or customers, with grovelling and arse-kissing noticeably absent.
Wednesday TV Wrap: TV Viewers Show Little Love For The 2020 ARIA Awards
The ARIAs join the Australian Of The Year & the Melbourne Cup in things TV viewers decreasingly can't be bothered with.
Apple Spreads The Christmas Joy In New Ad Starring Rapper Tierra Whack
Top of B&T's Christmas wish list is Apple. Okay, Johnnie Walker first, a new rod and reel second, and maybe then Apple.
Frontier Advertising Rebrands, Wins New Clients & Boosts Teams
Frontier Advertising has rebranded to Frontier Media which, let's be honest, isn't really pushing too many frontiers.
How Starlight Children’s Foundation Relies On The Power Of Storytelling And Intelligencebank To Amplify Its Brand
Starlights is B&T's favourite-ever charity. Occasionally, yes, we do cross the road to avoid the bucket collectors.
Peak Season? Let’s Talk Peak Performance
Don't be confused by this headline, it's nothing to do with improving your jogging style & all do to with Black Friday.
Indie Agency Paykel Media Snares Dan Hojnik For Strategy & Planning Role
Dan Hojnik's hairdresser delivers superb blowout, fade, beard and brow trim just in time for press photograph.
GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
GroupM continues to prove the jewel in the WPP crown. Except for Sir Martin's actual crown, robes and sceptre.
Six Ways To Supercharge Your Service Standards & Value
Here's what B&T calls a "thought piece". Not that we thought long and hard about it, to be honest.
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
VERSA Expands Into India
VERSA staff quickly learning who Virat Kohl and Umesh Yadav are after announcing Indian expansion.
Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Study: 68% Of Aussies Don’t Want Their Health Data Used For Marketing
B&T's editor is happy marketers use his health data and welcomes ads from Anusol, De-Gas and Canestan Anti-Fungal.
Adobe: Gen Z Believes It Is Australia’s Most Creative Generation
Apparently all the technology invented by the Boomers and the Xers have given the Zs delusions of grandeur.
The Ultimate Shoey! Iconic Aussie Brands VB & Volley Partner To Launch Must-Have Shoe Of Summer
The vegan, lactose-free tofu sausage aside, the must-have at any hipster BBQ this summer has to be the VB Volley.
Thinksmart Marketing Executes Campaign From Hot Air Balloon
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Study: 74% Of Aussies Believe Brands Lie In Their Marketing Communications
B&T doesn't tolerate lying in any form except when it comes to our weight, our Tinder profile & our annual tax return.
AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Bushfire Survivors Tell Their Stories In Latest South Australian Country Fire Service Campaign Via Nation
The stories of Black Summer have the power to change the way we all prepare and plan for bushfires.
Carrie & Tommy To Return To Hit Network’s National Drive In 2021
Carrie Bickmore returns to the Hit Network's drive show. Thankful not to have to suffer Waleed for a few hours.
“More ABC Funding Cuts?”: Triple J & Radio National Suffer Horrendous Broadcast Malfunction
triple J listeners subjected to distorted, whiny noise following breakdown. Confused it for Lime Cordiale's new album.
