B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Daylight Agency Launches New Multimedia Campaign For Almond Breeze
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Daylight Agency Launches New Multimedia Campaign For Almond Breeze
Campaigns

Daylight Agency Launches New Multimedia Campaign For Almond Breeze

Staff Writers
Published on: 4th October 2019 at 8:38 AM
Staff Writers
Share
3 Min Read
SHARE

Almond Breeze is set to launch its first major campaign push in three years since entering the Australian market.

Launching this week, the TV commercial is an evolution of the ‘Breeze the Day’ catchphrase and iconic ‘girl on the swing’ imagery, which was developed by Daylight Agency to capture the lighter feeling you get after drinking almond milk.

The tagline and swing image have become synonymous with Almond Breeze and this commercial brings three years of brand-building to life.

The new campaign focuses on connecting feelings and emotions with the product rather than blatantly delivering ingredient benefits and scientific facts.

Blue Diamond Growers country manager Michael McNulty said: “The timing is right for a campaign of this magnitude and it captures the very essence of the Almond Breeze brand in Australia.

“We launched into Australia at a time when almond milk was starting to attract consumer interest with a strategy to own the equity dimensions of taste, quality and natural.

“Our approach was to drive awareness and trial by employing a simple tagline and memorable image which could both evolve with the brand. Each new campaign phase has successfully built on these mnemonics to further reinforce Almond Breeze as a natural, tasty and quality almond milk.”

He continued: “We’ve stayed true to our long-term strategy of gradually building momentum and brand awareness resulting in this beautiful campaign which we know will resonate with our consumers and validate our core brand values.”

Daylight Agency ECD Geoff Corbett said: “The success of Almond Breeze in Australia is gratifying and proves the power of sticking to one brand message over time. The full-scale television commercial is the culmination of powerful brand building and we are excited to utilise the emotional power of TV to appeal to a wider audience who are searching for a healthy milk alternative.

“Our client has taken a bold approach to growing the Almond Breeze brand in Australia and New Zealand and the increase in sales and commercial results are a true indication of a collaborative client and agency partnership.”

Credits

Client: Blue Diamond Growers

Country Manager Australia/New Zealand: Michael McNulty

Creative Agency: Daylight Agency

Executive Creative Directors: Geoff Corbett, Chris Mitchell

Account Directors: Shelley Hammond, Emma Catchpole

Production Company: Velvet

Director: Jeffrey Darling

Executive Producer: Rona Lewis

Producer: Imogen Darling-Blair

Cinematographer: Jeffrey Darling

Art Director: Jan Hurley

Editorial: Adam Wills

Music: Uncanny Valley

Casting: Toni Higginbotham Casting

Stills Photographer: Jeffrey Darling

Media Agency: PMA

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Almond Breeze
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Scott Heron.
Aussie Marketer Confidence Rebounds To Highest Level In 3 Years, Finds Sonar Group Report
10/07/2025
Spotlight On Sponsors: Voltaren’s Newest Ambassador Candice Warner Set To Lace Up For The City2Surf
10/07/2025
AI Is Moving Fast & That’s Exactly What CMOs Need
10/07/2025
Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?