B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Daylight Agency Launches New Campaign For Almond Breeze Barista Blend
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Daylight Agency Launches New Campaign For Almond Breeze Barista Blend
Campaigns

Daylight Agency Launches New Campaign For Almond Breeze Barista Blend

Staff Writers
Published on: 12th September 2019 at 9:53 AM
Staff Writers
Share
2 Min Read
SHARE

Daylight Agency has created a quirky new campaign designed to push the low sugar content of Almond Breeze Barista Blend and capture a larger share of the competitive cafe almond milk market.

The campaign taps into the pet friendly café culture that is inherent in Australia and plays on the irony of showcasing cute puppies and kittens to communicate the message that ‘Sweetness isn’t our thing’.

The campaign will feature national oOH shopping centre advertising along with digital and social marketing, highlighting the five times less sugar content of Barista Blend compared with other café almond milks.

Mike McNulty, country manager Australia and New Zealand, Blue Diamond Growers said: “Our key point of differentiation in this competitive category is the low sugar content of our café almond milk.

“Daylight has cut-through extensive consumer research to create a strong, yet simple message, executed in a likeable and humorous way. The use of irony in the campaign will create a memorable connection with the hip barista and café crowd,” said McNulty.

Daylight Agency ECD Chris Mitchell praised client Almond Breeze for the opportunity to convey an important health message about sugar in a fun and engaging way.

“Australians are embracing the health benefits of almond milk and research shows they want to enjoy their almond milk coffee knowing they are drinking the best option available.

“When asked, most baristas and customers weren’t aware that Barista Blend is so low in sugar. When you’ve got such a strong competitive advantage simplicity is the key, oh, and cuteness,” said Mitchell.

Credits:

Agency: Daylight Agency
Executive Creative Directors: Chris Mitchell, Geoff Corbett
Account Director: Shelley Hammond
Production Company: Social Parade
Director and Producer: Clare Gerber, Briony Benjamin
Media Agency: PMA

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Almond Breeze, DAYLIGHT Agency
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?