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Reading: David Hasselhoff Is Mayor Of ‘Funner, California’ In Bizarre Campaign For US Casino
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B&T > Media > David Hasselhoff Is Mayor Of ‘Funner, California’ In Bizarre Campaign For US Casino
Media

David Hasselhoff Is Mayor Of ‘Funner, California’ In Bizarre Campaign For US Casino

Staff Writers
Published on: 23rd May 2017 at 12:31 PM
Staff Writers
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While the Baywatch limelight is now firmly off “The Hoff” thanks to Hollywood hunks Dwayne “The Rock” Johnson and Zac Efron, the actor who put red boardies on the map has found himself starring in a rather peculiar commercial for a US casino.

Playing the mayor of ‘Funner, California’, David Hasselhoff shows off “a magical place – a place where fun meets something funner”.

https://www.youtube.com/watch?v=vJ4NH3UvLYs

That place also happens to be the home of Harra’s Resort Southern California, which has gone so far as changing its location on Google Maps and TripAdvisor to ‘Funner, California’ for the campaign, according to Adweek.

With the help of San Diego agency i.d.e.a., the casino has added to the façade by creating a website for Funner, along with video testimonials by visitors of the fantasy location (see below).

The campaign also includes print, radio, digital, social, and out-of-home components, including roadside signs marking the distance to Funner, Adweek noted.

 

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TAGGED: Advertising Standards Bureau, David Hasselhoff
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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