DAN Revenue Drops $1.1 Billion, With Australia’s “Underperformance” Partly To Blame
Japanese ad giant Dentsu Aegis Network has posted a full-year loss of ¥80.89bn ($AU1.1bn) for 2019, with the results “adversely affected by underperformance” in Australia, UK, France, China and Brazil.
The financial results also reported a fall in organic growth of 0.7 per cent in EMEA for 2019.
Across the Asia Pacific, organic revenue growth was down 12.3 per cent in Asia Pacific.
Dentsu Aegis said: “The overall regional performance deteriorated in the fourth quarter, impacted by continued challenges in the UK and France.”
DAN also reported a revenue less cost of sales increase of 3.5 per cent. The organic revenue declines were affected by underperformance in Australia, Brazil, China, France and the U.K., the company said—otherwise international organic revenue would be up 2.5 per cent.
The financial results referred to DAN’s plan to carry out a restructure across Australia, Brazil, China, France and the UK, which were revealed in December 2019.
Dentsu CEO Toshihiro Yamamoto (feature image) said: “The international business suffered from a continuing weak performance in a number of key markets, leading to the decision to announce a restructuring in December.
“I am confident the restructuring of the International business will deliver the necessary savings and changes to our organisational structure that we need to deliver growth and margin improvement in 2020 and beyond.
“2020 is an exciting year for our business. In January, Dentsu transitioned to a new group structure, bringing the Japan and the international business closer together under the shared understanding of ‘One Dentsu’. This structure will create a solid foundation to allow our people to work across markets and across brands, to deliver growth for our clients.”
There’s no denying it’s been a trying year for DAN Australia. In November, it lost its CEO, Henry Tajer.
There was also a restructuring of its media buying arm Carat. Following the departure of Paul Brooks in 2018, DAN’s chief client solutions officer, Simon Williams, was promoted into the role of national managing director. A year later, Spark Foundry CEO Sue Squillace was appointed as the new CEO.
During that time, Carat also lost major accounts including Virgin Australia and the AFL.
Latest News
WPP Shareholders Vote In Favour Of Global Takeover
WPP's shareholders have voted overwhelmingly in favour of a takeover and for Tom Williams on Dancing With The Stars.
Time Is Running Out To Nominate For B&T’s CMO Power List!
Be warned, B&T's pulled out the egg timer for our CMO power list! Votes close on Monday! Googlies strictly hard boiled.
Charlotte Crosby Launches Values & Vibrators Podcast
This is such a terrific name for a podcast, B&T was thinking of nicking it for our very own one.
Behold! All Of The Pics From B&T’s Women Leading Tech!
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Dettol Launches Australian Heartland Collection Via Momentum
One need only witness the B&T office human pyramid in action to know that a trusty bottle of Dettol is always on hand.
Māori Support Network Releases First Major Brand Campaign Via Motion Sickness
B&T knows we should be bringing you more great work from NZ, however, we do struggle with that squiggly thing in Māori.
Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’
Sure, this is a rather sexist ad for a tent; however, it vastly undersells the sheer horror that is camping.
Isobar ANZ Wins Adobe 2021 Digital Experience Partner Of The Year Award
Isobar's fifth grade racquetball trophy discretely moved to rear of cabinet after Adobe Digital Experience Partner win.
Apple Spoofs Tom Cruise And Co With ‘Mission Implausible’ Ad For New iPad Pro
This cool Apple spot comes with a surprising end that includes Tim Cook; which probably takes the surprise out of it.
“Beginning Of The End Of The Pandemic!” Omnicom Revenues Down 1.8% In Q1, But Rebounds 9.6% From COVID
Omnicom's Q1s are in & if they were a hamburger they'd be better than a Zinger but not as good as the Whopper Baconator.
PHD Media Named Best Place To Work For Media And Marketing By AFR
Apparently the use of 'the rack' & thumbscrews in the workplace is frowned upon by the AFR's Best Places To Work Awards.
Woolies Takes Majority Stake In Quantium
Woolworths takes majority stake in Quantium, still can't get its trolleys to drive in a straight line.
Government’s Woeful ‘Milkshake’ Consent Ad Deleted
Vaccine rollouts, another Shark's loss on the weekend and now consent videos, it's been another trying week for ScoMo.
Nine’s Big Idea Store Announces Action Packed Line-Up
Nine unveils impressive Big Idea Store line-up and it's not good news for fans of dancing poodles or the wobble board.
Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa
B&T's very conscious of overusing the word epic in headlines, but the hyperbole is definitely warranted in this beauty.
Coke Criticised At Shareholder Meeting For Exacerbating Health Issues In American Communities Of Colour
Coke criticised for exacerbating health issues in communities of colour, not to mention communities generally.
Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect
When it comes to brand loyalty to a petrol station, B&T chooses anyone with a Slurpee machine & Krispy Kreme cabinet.
Klarna Launches Carbon Footprint Insights For 90 Million Customers
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And MasterChef Have Post Premiere Dip
Lego Masters & MasterChef in need of a large pump device and doctor's prescription after suffering "post premiere dip".
Will AR Get Rid Of Shop Changerooms?
Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.
Purple iPhones, AirTags And Huge Changes For Advertisers: Everything You Need To Know From The Apple Launch
There was big news coming out of California last night. Fortunately, it wasn't that The Rock is running for President.
Sitecore Study: Aussie Gen Zs Flock To Internet Commerce Sites During Pandemic
Study says Zs have been online shopping during the pandemic when they should've been squeezing their zits in the mirror.
DoubleVerify Uncovers And Stops ‘OctoBot’: Unprecedented CTV-Focused Fraud Scheme With Multiple Tentacles
Grab the lemon and the tartare sauce because we're talking OctoBots in this tasty cephalopod read.
Instagram Influencer Marketing Set To Become A $7.4B Industry In 2021
Influencer economy tipped to reach $7.5B. That's a lot of teeth whitening sets and Hello Fresh meals being sold.
Lifting The Lid On The Marketing Machine With Accenture’s Philippa Spork
If only marketing were a machine, then all of your problems could be remedied with a spray of WD-40.
Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?
John Wanamaker's famous adland quip has joined Prince Philip in falling agonisingly short of its 100th birthday.
YouTube Removes Ads From James Charles Videos After Child Sexting Allegations
Here's a rather unsavoury story about a YouTuber, not that we have the faintest clue who it is.
Facebook Ups Data Portability Efforts With ‘Transfer Your Information’ Tool
You can now transfer all your old crap on Facebook. Although it might be better to just delete some of the old photos.
Purpose, Or Is It Porpoise?
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
