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Reading: Dailymotion Enters Strategic Video Ad Partnership With MediaMath
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B&T > Media > Dailymotion Enters Strategic Video Ad Partnership With MediaMath
Media

Dailymotion Enters Strategic Video Ad Partnership With MediaMath

Luke Frost
Published on: 23rd October 2015 at 10:33 AM
Luke Frost
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Progammatic company MediaMath and video platform Dailymotion have announced a strategic partnership that allows advertisers to easily purchase Dailymotion’s in-stream inventory.

Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has released an OpenRTB integration with MediaMath, enabling MediaMath’s global clients to access the second largest source of video advertising in the world. DMX premium video is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.

The OpenRTB integration will allow MediaMath’s clients to benefit from fast and secure access to DMX inventory, and enables clients to target their customers and optimise to business outcomes via the integrations. Buyers will be able to create customised, private deals tailored to their business objectives when buying via the integrations.

“Our partnership with Dailymotion reinforces the open ecosystem philosophy to which MediaMath is fully committed,” said Sam Cox, VP global partnerships, MediaMath. “It’s especially timely that we ensure our advertisers have unfettered programmatic access to premium video supply, and also have the opportunity to leverage exclusive, custom deals that deliver mutual success for both buyers and sellers.”

MediaMath clients can now get a full overview of the DMX offer through the Dailymotion profile on MediaMath’s OPEN portal, and have a direct access to DMX packages, including the ability to buy on the basis of a client’s first party data, thanks to MediaMath’s TerminalOne Marketing Operating System.

 

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By Luke Frost
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Through his role as company director at PR Deadlines, Luke manages PR, marketing and communications for a variety of Infotech companies in A/NZ, creating compelling content that drives business in both the B2C and B2B sectors. Having studied creative and factual writing at UNSW, he performed a number of diverse roles such as writing advertising copy for Australian Geographic, sub-editing marketing transcripts for the Television Shopping Network and accidentally disconnecting local area networks for the Haringey Council in North East London. From 2002 Luke worked at Australia's largest independent publishing company, Allen and Unwin, moving from the editorial department into a sales and marketing role, before becoming National Account Manager in 2010. During this time he designed and implemented Allen and Unwin's sales and marketing strategy for the emerging digital publishing sector.

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