Progammatic company MediaMath and video platform Dailymotion have announced a strategic partnership that allows advertisers to easily purchase Dailymotion’s in-stream inventory.

Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has released an OpenRTB integration with MediaMath, enabling MediaMath’s global clients to access the second largest source of video advertising in the world. DMX premium video is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.

The OpenRTB integration will allow MediaMath’s clients to benefit from fast and secure access to DMX inventory, and enables clients to target their customers and optimise to business outcomes via the integrations. Buyers will be able to create customised, private deals tailored to their business objectives when buying via the integrations.

“Our partnership with Dailymotion reinforces the open ecosystem philosophy to which MediaMath is fully committed,” said Sam Cox, VP global partnerships, MediaMath. “It’s especially timely that we ensure our advertisers have unfettered programmatic access to premium video supply, and also have the opportunity to leverage exclusive, custom deals that deliver mutual success for both buyers and sellers.”

MediaMath clients can now get a full overview of the DMX offer through the Dailymotion profile on MediaMath’s OPEN portal, and have a direct access to DMX packages, including the ability to buy on the basis of a client’s first party data, thanks to MediaMath’s TerminalOne Marketing Operating System.