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B&T > Media > Daily Life Challenges Advertisers With Brain Teaser Campaign
Media

Daily Life Challenges Advertisers With Brain Teaser Campaign

Rochelle Burbury
Published on: 14th November 2016 at 9:24 AM
Rochelle Burbury
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Fairfax Media today launched a new trade marketing campaign challenging advertisers to play a series of puzzles to promote Daily Life, the lifestyle destination reaching modern, intelligent women.

The light-hearted creative invites advertisers to solve a number-based brain teaser to reveal key insights into Daily Life’s audience and advertising categories – Beauty, Home and Fashion.

Using the tagline ‘Daily Life – For intelligent, modern women’, the campaign will run across multiple visual channels to target marketers and media agencies, including digital and social media advertising, Media-i in-agency TV screens and EDMs.

Daily Life is the lifestyle hub on Fairfax Media’s smh.com.au, theage.com.au, brisbanetimes.com.au and watoday.com.au, and reaches an audience of 1.4 million* every month.

Daily Life attracts a large and highly engaged audience by inspiring and celebrating intelligent, modern women every single day. Sections include News & Views, Life & Relationships, Health & Wellbeing, Beauty, Fashion, Celebrity, Home and The Optimist, which features positive and uplifting stories.

“We wanted to create a campaign that was topical and clever to align with the positioning and brand essence of Daily Life. The campaign’s modern take on a brain teaser puzzle inspires advertising clients to interact with the executions on an intellectual level, while highlighting important advertising insights about Daily Life. It’s also memorable and a bit of fun,” Fairfax media Director, trade marketing, Lise Kay, said.

Daily Life offers advertisers section sponsorships, sponsored content and cross-platform opportunities through print editorial alignment with Sunday Life magazine.

Test your skills and complete all the Daily Life brain teasers at AdCentre.com.au

CREDITS

Agency: True Sydney
Marketing: Fairfax Media Trade Marketing team

* Nielsen Digital Ratings Monthly, September 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet)

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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