CX agency Lavender has appointed experienced consultant Ineke Williams to the position of business partner as it continues to build its customer experience capabilities.
Williams brings a strong technical background and broad experience from client and agency side in Australia and APAC. She spent 14 years in China, Hong Kong and Singapore specialising in customer advocacy, technology and data for big brands before returning to Australia three years ago.
In China, she spent a number of years with global loyalty firm ICLP and also worked for technology solutions company UniQlick, DDB China Group and was a partner at management consultancy Sevendots. Back in Australia she freelanced as a business strategy and management consultant before deciding to join Lavender where she will take charge of CX across some of the agency’s biggest clients.
Lavender CEO Roy Capon said: “Lavender’s overall objective is to deliver truly transformative CX for our clients and Ineke’s extensive international experience with big brands across key verticals will further strengthen our credentials. Her focus has always been on customer experience and much of her work has successfully delivered sales and brand growth for clients. It’s great to welcome such a talented, experienced and committed individual to our growing team.”
Ineke Williams added: “My passion has always been advocacy and customer-centric marketing, so CX agency Lavender is a natural fit for me. I strongly believe customer experience is where you can really make an impact on a client’s business and I can’t wait to work with Roy and the team to deliver customer-focused work that builds value for all Lavender clients.