Out-of-home (OOH) advertising agency Captive Vision Outdoor (CVO) has appointed award-winning senior sales specialist Sal Daoud into its newly created position of National Head of Sales as the company eyes a nationwide push.
Daoud has made the move from oOh! Media as Senior Business Manager where he was awarded the company’s 2019 National Sales title and takes up the position with CVO to drive the OOH media agency’s national growth strategy, with a renewed focus on sales with a distinctly local lens.
Daoud said the move represented a new challenge to build and train a team with a modern approach to outdoor advertising.
“CVO presents an opportunity to do things differently, which is something that excites me. Working from the ground up and having real opportunity to enact change where it’s needed. We’re applying a digital lens to traditional media. With more people spending time at home due to flexible work policies or restrictions, targeted local marketing has never been more relevant,” said Mr Daoud.
“When you live and work in an area, you’re more likely to pass the same places on a regular basis, this is where static media locations such as OOH can really shine. Increasing brand awareness and profile building businesses that are relevant to customers – it’s not just about eyes on billboards – it’s about creating meaningful connections.”
Mr Daoud’s many years in graphic design and advertising have enabled him to better understand what motivates brands, the messaging they are seeking to convey, and how to deliver this effectively to the intended audience.
“Outside of local area marketing, we research our locations to better understand how outdoor can strengthen a business outside of its immediate location by taking into consideration the audience’s journey and potential destination,” said Mr Daoud.
CVO is part of Venetian Media Group, an independent, Australian-owned and operated media agency, which has expanded significantly within the last 12 months and diversified its offering from OOH to four other verticals: creative services, immersive experiences, media buying and strategy.
“While we may have diversified significantly over the last 12 months, OOH is in our blood. We are always looking at ways in which we can improve our offering and bring value to clients with localised formats. I’m thrilled to have Sal onboard to drive a renewed national growth strategy for CVO and I look forward to seeing this unfold under his watch,” said VMG Chief Executive Officer Michael Fishwick.
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