Digital services firm APD has hired two customer engagement specialists in its Australian offices, David Avery joining as regional head of sales and Ben Poliansky as SMS manager.
Avery will play an instrumental role as APD introduces the IBM Marketing Cloud to its clients looking to extend their marketing automation capabilities, primarily in the Australian market at first, and expanding into New Zealand and Asia. He spent three years selling the product, previously known as Silverpop, in the Asia Pacific market.
Tony Davis, APD’s head of customer engagement in Australia, said Avery will ensure the team hits the ground running. “Our expansion of marketing automation is central to our commitment to increasing customer value for our clients. David understands the product inside-out and will bring our team and our clients up to speed very quickly.” David will be based in APD’s Sydney office.
Poliansky joins APD with eight years experience at Oxygen Interactive Marketing where he was in senior account management and customer support roles.
Davis said: “Ben adds a great depth of experience to our SMS business, including SMS marketing, promotions, competitions and product management of a platform that delivered millions of messages globally.”
Poliansky will be based in APD’s Melbourne office.
Please login with linkedin to commentALDI. BMF
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]