Cunard’s Queen Elizabeth formed the backdrop of a moving tribute to Australia’s Anzac heroes in Sydney this week as the ship visited for a two-day stay before sailing to Gallipoli as part of her world voyage.
Working with brand activation agency, April5, Cunard invited Sydneysiders to pay their respects by leaving a red poppy in a two-metre high Poppy Wall in remembrance of the Anzacs, which was in front of Queen Elizabeth at Circular Quay.
Formed in the shape of “100” to mark the upcoming centenary of the Gallipoli campaign, after a call to Auckland and two days in Sydney, it was filled with 11,500 poppies representing the number of Australians and New Zealanders who lost their lives in the 1915 campaign.
Visitors gave a gold coin for each poppy and were invited to leave a personalised message in a special commemorative book, with all donations to go to Legacy.
Representing Cunard, Carnival Australia CEO Ann Sherry said the line was honoured to pay tribute to the Anzacs during Queen Elizabeth’s Sydney visit.
“Cunard’s proud 175-year maritime legacy is interwoven with our military history. Since the Crimean war in 1853, Cunard ships have assisted Allied forces in times of warfare, including during the First World War when 20 Cunard ships were lost,” Ms Sherry said.
April5 CEO, Alicia Beachley, said: “We were honoured to be able to play a part in commemorating a monumental milestone in Australia’s history. The interactive nature of the installation allowed people to connect and leave messages in the memorial book and pay their respects to our fallen men and women with the poppies.”
Reflecting Cunard’s strong connection with Australian and New Zealand troops, the Poppy Wall and the book was moved onto Queen Elizabeth when she departed Sydney late Wednesday and will form the centrepiece of a memorial service onboard the ship as she sails the waters off the Gallipoli Peninsula on April 24, the eve of Anzac Day.
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]