Cummins&Partners Unveils First Work For Heritage Bank With A Fatboy Slim Sing-Along

Cummins&Partners Unveils First Work For Heritage Bank With A Fatboy Slim Sing-Along

Heritage Bank, Australia’s largest customer-owned bank,  has appointed Cummins&Partners as their Creative Agency of record. The agency helped launch the 145-year-old Queensland born bank into NSW last year and has now been awarded the prestigious account nationally.

The new campaign “Bank You Very Much!” captures the bank’s belief that being a  bank people can thank, means being a bank people trust. Set to the lyrics of Fatboy Slim’s  ‘Praise You’, the campaign celebrates the long Heritage commitment to its customers whilst capturing their customers’ thankfulness for a bank that puts them first.

Heritage Bank has a proud reputation for consistently delivering customer satisfaction ratings that are among the best in the country. In fact, Heritage recorded the highest customer satisfaction scores in J.D. Power’s 2020 Australia Retail Banking Satisfaction Study, as well as being rated highest in Australia in Forbes magazine’s 2020 World’s Best Banks List, and topping the scores in the J.D. Power 2020 Australia Bank Brand Authenticity Study.

Amanda Temperly, Heritage Bank GM Marketing, commented, “We are proud to be one of  Australia’s longest standing financial institutions, but what we are even more proud of is that we are also one of Australia’s most trusted. Being a bank people thank starts with us thanking our customers. Whilst praising them is not a word we use, it is certainly a  description of how we want them to feel and what our business is built around.  ‘Bank You Very Much!’ captures that sentiment perfectly.”

Chief  Creative  Officer  Sean  Cummins says  “‘Bank  You  Very  Much!’  celebrates the  Heritage Bank culture around putting People First. They’ve metaphorically been singing  “Praise You” for the last 145 years—we’ve just brought it to the fore,” he said.

“We’re very proud to be working with Heritage Bank. It’s an opportunity to support a  bank that’s doing the right thing and has been for a  very long time,” added  Kirsty  Muddle, MD Cummins&Partners, Sydney.

Reprise (Brisbane) is the Media agency of record and worked with Cummins&Partners to deliver this campaign.

  




Please login with linkedin to comment

cummins&partners Heritage Bank

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]