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Reading: Cummins&Partners Unveils First Work For Aussie Online Beauty Retailer Adore Beauty
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B&T > Campaigns > Cummins&Partners Unveils First Work For Aussie Online Beauty Retailer Adore Beauty
Campaigns

Cummins&Partners Unveils First Work For Aussie Online Beauty Retailer Adore Beauty

Susan Shrimpton
Published on: 13th May 2020 at 9:12 AM
Susan Shrimpton
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2 Min Read
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After a rapid pitch process, Cummins&Partners have been appointed by Adore Beauty to launch their first brand campaign in a combined creative/media effort.

Adore Beauty is a pioneer in pure-play online beauty and an Australian success story. Founded by Kate Morris 20 years ago, from her garage, the business has grown to be a $100m business.

The brand campaign “Whatever Makes You”, launched on Tuesday across free-to-air channels around Australia. The campaign communicates the Adore Beauty approach to beauty. Straight talking, fun and for everyone.

Dan Ferguson, CMO of Adore Beauty said: “We were impressed by the speed and the quality of the thinking from the Cummins&Partners team. ‘Whatever Makes You’ celebrates our culture, it’s something we can rally behind and that excites us”

Kirsty Muddle, managing director, Cummins& Partners added: “Taking a successful business like Adore Beauty and delivering a first for them with respect to the Brand campaign, was a rare opportunity. It was also rare to do this with a new client, in 72 hours and in isolation. It’s proof once again that working in partnership with the Adore Marketing team and across creative and media means we can work faster and smarter .”

Kate Morris Founder of Adore Beauty added: “I’m so excited to see our brand brought to life in our first TVC. I’ve always believed that beauty should be something that makes you feel your best and that feeling should be accessible to everyone. This ad embraces real women and whatever makes them feel good.”

 

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By Susan Shrimpton
I am a creative and innovative Executive Assistant/Office Manager with a focus on talent and culture, and with many years experience in industries ranging from Music Production, Advertising, Hospitality and Fashion. I am truly passionate about people, culture and brand experience, and I have proven to be self-motivated, loyal, articulate and endlessly positive. I thrive in multi-tasking roles and pride myself on my ability to foster great working relationships and influence peers at any level.

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