Cummins&Partners Nabs BWMIsobar’s Sophie Lander As New MD

Published on: 10th June 2022 at 12:21 PM

David Hovenden

1 Min Read

Cummins&Partners has poached Sophie Lander who was BWMIsobar GM in Sydney, part of dentsu creative, B&T can reveal.

Sources within Cummins&Partners told B&T that Sean Cummins made the announcement internally earlier this week that Lander would be taking the role of Managing Director within his creative agency.

B&T reached out to Lander directly who confirmed the news.

Kirsty Muddle, CEO of dentsu creative also confirmed the news to B&T and said: “We are very thankful for Sophie’s wonderful efforts and are proud and happy for her.”

The news comes as rumours reached B&T that dentsu was going to continue its program of reform with further global restructuring expected to be announced at the Cannes Lions Festival of Creativity in two weeks time.

Lander’s former agency was part of an already merged when dentsu folded the digital experience agency Isobar’s creative team into BWM and its customer experience practice under the Merkle brand.

TAGGED: cummins&partners

By David Hovenden

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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.