CROSSMARK Australia and New Zealand CEO Andy Kirk today announced the appointment of Caroline Knight as the company’s new director of client services.
Knight, who has more than 15 years experience in retail, joins CROSSMARK from demonstration, sampling and experiential marketing company DemoPlus, where she was CEO.
At DemoPlus, she was responsible for developing shopper strategy and creative and campaign execution within the retail environment and led a 2,000-strong team.
At CROSSMARK, Knight is responsible for leading the growth of CROSSMARK’s Speed to Market division to develop services to help its clients stay ahead in the ever-changing retail environment. Her appointment is effective immediately and she reports to CROSSMARK managing director Polly Yule.
“Caroline joins CROSSMARK from a stellar career in the industry and brings senior leadership skills to the business. We are entering an exciting time with the growth of retailer activity and the introduction of retailer technologies in store,” CROSSMARK Australia and New Zealand CEO Andy Kirk said.
“Caroline will use her years of grocery experience to lead our Speed to Market team as we look to continue to grow our business. We are delighted that she has chosen to join the CROSSMARK team,”
Commenting on her appointment, Knight said, “From the moment I met Andy and Polly I knew CROSSMARK was a business that ‘walked the walk’.
“The leadership, culture and systems form a company that creates robust solutions for its customers, truly delivers and innovates for the future, as well as being a great place to work. I am proud to be joining the team and am excited to have the opportunity to develop tactical services to meet the future challenges of retailers and grocery suppliers in the Australian market.”
Born in the UK, Knight began her retail career at UK’s second largest full service field marketing agency, REL Field Marketing, where she was sales director. She led the flagship Sainsbury’s account and 80 other FMCG grocery suppliers, delivering services to increase sales in the grocery channel.
During her time at REL, Knight won a Gold Award from the UK Field Marketing Counsel for ground-breaking work with Sainsbury’s on the measurement and improvement of the customer shopping experience.
Knight is a board director of Life Education and honorary Life Fellow of the Australian Institute of Management. As a descendent of author Jane Austen, Knight is also founder and chair of the Jane Austen Literacy Foundation, established to improve global literacy rates by funding reading and writing resources for communities in crisis.
Please login with linkedin to commenttedx youth
This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]
Warner Brothers Discovery’s Newshub is set to close its doors in June 2024, leaving up to 300 staff, including high-profile presenters Mike McRoberts and Samantha Hayes, out of a job. In a statement today, Warner Bros. Discovery said it had started consultation on a “proposed remodelling and restructure of its ANZ free-to-air business in New […]
Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]
Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]