Cross track digital advertising company XTD Ltd has announced the expansion of Australia’s Cross Track TV network and a partnership with APN Outdoor to take on the advertising rights for a new system being installed by XTD within the Brisbane metro rail network.
The new agreement sees Brisbane become the third Australian city to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. The network currently delivers 8.4 million gross contacts per week, according to MOVE statistics.
XTD offers the world’s first, designed for rail, cross-track digital video system and uses billboard-size LED television screens coupled to high definition sound to broadcast all forms of content to metro train commuters.
The company has a seven-year contract with Queensland Rail for the installation and operation of the system in four of Brisbane’s busiest metro rail stations. Passenger traffic on Queensland Rail City Services has now reached 55 million customers annually, fuelled by strong population growth on South East Queensland and an increasing trend toward using public transport. XTD began installing the Brisbane system in January this year and is targeting June 1st to be fully operational.
XTD CEO Steve Wildisen said Brisbane would be the final market in Australia for the Cross Track system, as the company has turned its sights on international expansion with a particular focus on the USA. In February the company announced David Gibbs, one of the world’s most experienced out-of-home media specialists, as its vice president of USA operations.
“Our partnership with APN Outdoor allows us to showcase Australia as our shop window for international expansion with the XTD system,” said Wildisen. “With digital out-of-home messaging and public transport becoming increasingly relevant to the commuting public worldwide, we have a unique platform in the marketing communications industry to connect with people in their daily work routines.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]