Global ad-tech company Criteo has announced an integration with Oracle Data Cloud, to strengthen its existing brand offering.
Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle’s solution to provide real-time content review and classification pre-bid to clients across suitable brand categories.
According to Criteo, brand safety continues to gain prominence with advertisers and marketers, who it claimed were “concerned by the rise of sensitive news topics” and “misinformation”.
According to a recent Interactive Advertising Bureau (IAB) study, over 77 per cent of industry professionals surveyed cited brand safety as a key priority in 2020.
Criteo said it was responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.
Colin Barnard, commercial director, Criteo Australia and New Zealand, said: “Consumers demand transparency and accountability from their advertising experiences.
“At Criteo, we pride ourselves as an industry-leading platform that enables advertisers to deliver consent-based, personalised advertising without relying on third-party cookies.
“Our integration with Oracle Data Cloud, the leader in contextual intelligence, brings semantic detection power pre-bid to our global brand safety offering so we can better serve our clients.”
Chris Stark, senior director, product management, Oracle Data Cloud added: “We’re pleased to work with Criteo to provide industry professionals with the right technology solution to address ongoing and fast evolving brand safety concerns.
“Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.”
The announcement marks Criteo’s execution on its full-funnel vision and continued diversification beyond retargeting.
In Australia, the company has launched a range of new products, platforms and programs over the last 18 months, including a self-service platform and Criteo Partners, a global partnership program that helps grow its channel partners’ customers.
The brand safety integration is currently available to all Australian and New Zealand clients at no additional cost.
Featured image source: iStock/courtneyk
UK retailer John Lewis may be the brand to watch at Christmas, however, it must be said The Norwegian Postal Service (Posten) is starting to give it a run for its money when it comes to epic festive spots. Last year, Norway’s postal service shocked everyone when its 2019 Christmas spot inferred that baby Jesus […]
UK wildlife foundation Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in ‘Nature’s Closing Down Sale’ – a campaign urging people to adopt an endangered animal while they still can, and timed to coincide with Black Friday. Created by London agency ENGINE, at the […]
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. […]
Pringles is encouraging customers to celebrate those special indoor moments with a new campaign that demonstrates how even the smallest occasion can be transformed into an opportunity for playful sociability – especially when you have a can of Pringles in hand. Grey London’s campaign brings a festive, upbeat message of celebration during the Christmas period […]
Andrew May is a human performance strategist, CEO of StriveStronger and host of the NAB Business Fit Podcast, which is part of a free program to help SMEs and their staff become more resilient, transition to new ways of working and sustain physical and psychological wellbeing. In this guest post, May offers top tips for […]
Due to social distancing measures implemented across Australia, many shoppers will be expected to stay away from shopping centres this Christmas. This shift in behaviour means families nation-wide will sadly miss the much- loved annual Christmas tradition of meeting Santa. Cadbury ’s Live Santa will help to bridge the gap, bringing Santa into the homes […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]