Cricket Australia Unveils Summer Big Bash Campaign Via M&C Saatchi Melbourne

Cricket Australia Unveils Summer Big Bash Campaign Via M&C Saatchi Melbourne
SHARE
THIS



Cricket Australia has launched League of Heroes, a new marketing campaign created with advertising agency M&C Saatchi to promote the eighth season of the KFC Big Bash League (BBL) which commences on Wednesday 19 December.

The campaign will air across the country from this Sunday with 60, 30 and 15-second TVCs which highlight the world-class ability of BBL players, while showcasing the excitement and entertainment fans experience at BBL matches.

The campaign is also rolling out across out of home, digital and social with a series of bespoke creatives designed in collaboration with all eight BBL Clubs and the League. Each of the creatives feature a mix of realism and fantasy, with BBL players owning unique powers emphasising their on-field ability.

Commenting on the new campaign, Cricket Australia’s head of Big Bash, Kim McConnie said: “This season, more fans will be able to enjoy the fast-paced, non-stop BBL action than ever before, as the competition moves to a full Home and Away fixture.

“It’s been a pleasure working with M&C Saatchi on such an exciting campaign and we look forward seeing the League of Heroes come to life.

“As we look forward to another blockbuster summer of Big Bash, we can’t wait for fans to come and see their BBL heroes clash with their rivals in what will be a battle for the ages.”

M&C Saatchi Melbourne account director, Josh Eaton, said:” BBL is the sports category leaders in family entertainment and this campaign reflects that. League of Heroes creates a platform to showcase the incredible sporting ability of BBL players while engaging fans on an entirely new level. Kids are going to love it.”

Credits:

Client: Cricket Australia

Executive general manager of events and league: Anthony Everard

Head of Big Bash: Kim McConnie

Marketing manager: Michael Fisher

Creative agency: M&C Saatchi Melbourne

Managing director: Andy Cairns

Chief strategy officer: Justin Graham

Executive creative director: Emma Robbins

Senior creatives: Jay Lazaro, Andy McInerney and Mathew Hine

Account director: Josh Eaton

Account manager: Kara Blair

Head of integrated production: Gene Kingi

Agency producers: Jessica Norton and Tony Le

Production company: The Directors Group

Producer: Craig Griffin

Director: Bill Irving

Post-production productivity: Mr Fox

Editors: Andrew Stalph

Flame artists: Felicity Stalph and Drew Moden

Grade: Edel Rafferty

Design VFX: Simon Bronson and Savva Tsekmes

Producers: Clare Lehner and Beck Read

Sound design company: Bang Bang Studios

Sound designer: Tristan Dewey

Producers: Polly McGregor and Holli Dee

 

 

Please login with linkedin to comment

big bash Cricket Australia KFC M&C Saatchi Melbourne

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]