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Reading: “Creativity Matters More Than Ever!” Saatchi & Saatchi CEO Patrick Rowe On B&T TV
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B&T > B&T TV > “Creativity Matters More Than Ever!” Saatchi & Saatchi CEO Patrick Rowe On B&T TV
B&T TV

“Creativity Matters More Than Ever!” Saatchi & Saatchi CEO Patrick Rowe On B&T TV

Staff Writers
Published on: 26th April 2023 at 12:16 PM
Staff Writers
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B&T TV sat down with Saatchi & Saatchi’s new CEO Patrick Rowe for his first interview in his job to talk about his plans for the agency, whether creativity matters and how he helps his big car client avoid dropping the ball.

Rowe told B&T TV that he was focused on helping his clients stand up to both public and regulatory scrutiny through “high-level” in-house research and investigation. He also added that creativity was more important than ever because of, not in spite of, shortening attention spans and fragmented media landscapes.

Check out the full interview below:

We also grabbed some precious time with Claire Thompson, group account director, Adelaide Day-Collett, strategic planner and Danny Marston, digital production director to talk about everything from contract renewals and creativity across different media to tight briefs and Nerf guns.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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