Nexus Smart Hub, a ‘Smart Work Hub’ facility at North Wyong has appointed Hicks Advertising and Pursuit Communications.
Central Coast based advertising agency Hicks Advertising has been appointed to execute NEXUS Smart Hub’s advertising creative and planning campaigns.
Pursuit Communications will carry out their public relations, social media and event coordination in the lead up to their October launch.
The NEXUS Smart Hub, which has been funded by State Government under the Smart Work Hubs Pilot Program, will provide an alternative place of work to the home office for employees who wish to work from the Central Coast and reduce the amount of time they are commuting to Sydney or Newcastle.
The hub will also benefit small and micro businesses in providing them with a collaboration space, hot desks, meeting rooms and super-fast internet speeds.
With this in mind, Hicks Advertising director Conan Hicks who commuted from the Central Coast to Sydney for 10 years used his experience in delivering their creative strategy for NEXUS Smart Hub.
“This project was close to my heart, after commuting for so long and then not having to, I was very keen to promote a product that removes the commute from peoples lives. Getting 4 hours a day back for myself and my family was like being on holiday every day…. Hence the headline “Imagine what you could do with an extra 4 hours today”
“We know that approximately 40,000 residents commute outside the Central Coast region each day for work and this can have significant impact on their work/life balance,” Hicks said.
“The campaign has to tap into the psyche of these commuters and what is most precious to them, which is time. Time gives these people the chance to be with their families and accomplish more with their jobs,” Hicks added.
CEO of NEXUS Smart Hub Damien Wilde chose Hicks Advertising after a competitive pitch because “when they pitched their creative approach we could see that they were able to distil the value proposition perfectly and could execute a consistent and powerful campaign”.
The campaign will be rolled out across a multitude of mediums, both above and below the line.
Public relations strategy will focus on community engagement through social media and targeted media activities.
Social media for NEXUS Smart Hub will focus on a number of channels including Facebook and Twitter and Pursuit Communications managing the soft launch event in July and coordinating the major event in October.
More details regarding the development of the NEXUS Smart Hub, will be provided in the coming weeks.
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]