Creative team appointed for NEXUS Smart Hub
Nexus Smart Hub, a ‘Smart Work Hub’ facility at North Wyong has appointed Hicks Advertising and Pursuit Communications.
Central Coast based advertising agency Hicks Advertising has been appointed to execute NEXUS Smart Hub’s advertising creative and planning campaigns.
Pursuit Communications will carry out their public relations, social media and event coordination in the lead up to their October launch.
The NEXUS Smart Hub, which has been funded by State Government under the Smart Work Hubs Pilot Program, will provide an alternative place of work to the home office for employees who wish to work from the Central Coast and reduce the amount of time they are commuting to Sydney or Newcastle.
The hub will also benefit small and micro businesses in providing them with a collaboration space, hot desks, meeting rooms and super-fast internet speeds.
With this in mind, Hicks Advertising director Conan Hicks who commuted from the Central Coast to Sydney for 10 years used his experience in delivering their creative strategy for NEXUS Smart Hub.
“This project was close to my heart, after commuting for so long and then not having to, I was very keen to promote a product that removes the commute from peoples lives. Getting 4 hours a day back for myself and my family was like being on holiday every day…. Hence the headline “Imagine what you could do with an extra 4 hours today”
“We know that approximately 40,000 residents commute outside the Central Coast region each day for work and this can have significant impact on their work/life balance,” Hicks said.
“The campaign has to tap into the psyche of these commuters and what is most precious to them, which is time. Time gives these people the chance to be with their families and accomplish more with their jobs,” Hicks added.
CEO of NEXUS Smart Hub Damien Wilde chose Hicks Advertising after a competitive pitch because “when they pitched their creative approach we could see that they were able to distil the value proposition perfectly and could execute a consistent and powerful campaign”.
The campaign will be rolled out across a multitude of mediums, both above and below the line.
Public relations strategy will focus on community engagement through social media and targeted media activities.
Social media for NEXUS Smart Hub will focus on a number of channels including Facebook and Twitter and Pursuit Communications managing the soft launch event in July and coordinating the major event in October.
More details regarding the development of the NEXUS Smart Hub, will be provided in the coming weeks.
Please login with linkedin to comment
Advertising Rates Best Job Offer Bledisloe Cip HP TEN Eyewitness news The Insiders WallabiesLatest News
TikTok Responds To Controversy With ‘Political Football’ Campaign
TikTok refutes claims it's an insidious Chinese government operative, despite being good at 10-metre platform diving.
Kathmandu Appoints First Ever Chief Customer Officer
Not being the outdoorsy type, B&T is aware of the Kathmandu brand but generally prefers the comfort of the couch.
Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
Connect Agency Launches Micro Influencer Booking Agency
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Bernard Wilson To Lead Cashrewards
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Bean Body Launches ‘Be Any Body’ Campaign
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Meet The Women Leading Tech: Salesforce Area Vice President, Cloud Specialists, APAC Jo Gaines
Salesforce's Jo Gaines is not only a leader of tech, apparently she could also fathom the plot to 'Rise of Skywalker'.
Medallia Partners With Adobe To Deliver Complete View Of Customer Experience Journey
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
Iceland’s New Tourism Ad Encourages You To Let It Out (With A Chance For Your Scream To Be Heard In Iceland!)
Iceland's right up there on B&T's bucket list. And that's not just because we once owned Björk's 'Homogenic' album.
“It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant
No one loves Ricky Gervais like the B&T office. Well, that David Brent movie was a bit shit, but apart from that.
Red Bull Sacks Top Execs As More Racist Images Surface
Red Bull's racism turmoil takes another turn for the worst. It's almost like they've been given wings or something.
Nova’s Ben & Liam Test Macca’s New Baby Drive-Thru Ad For Themselves With Absolutely Riotous Results
Even B&T thinks we might be overplaying the humour hand in today's newsletter. No that you can overplay the humour hand.
No Charger? Smaller Battery? Cheaper? Rumours Fly Ahead Of iPhone 12 Release
Rumours are flying ahead of Apple's iPhone 12 release and not just Sam Armytage's alleged rift with Kochie.
BMF & Speed Win Voyages Indigenous Tourism Account
Now's probably not the time to be boasting about winning a new tourism account, but BMF's still having a bit of a boast.
Wednesday TV Wrap: Loveless Singles Pin Hopes On Bachelor In Paradise, Which Serves Up A Modest Debut
Judging by the press photos, Bachelor In Paradise seems worth a watch just on the bleached mullets alone.
Burger King Tackles Cows Farting In Glorious New Emissions Message
This delightful ad contains cows, farting and yodelling, too! Now there's a brief you don't hear every day.
Snapchat Begins Testing Brand Profiles
It's the latest news from Snapchat. Apparently, TikTok just happy the spotlight's off them for a while.
PubMatic And Captify Sign Deal Allowing Marketers To Activate Online Search Data
PubMatic and Captify have signed a deal, hopefully using both leather-bound ledger and a peacock-feathered quill.
Comedian Urzila Carlson Joins The Masked Singer Judging Panel
Undoubtedly, The Masked Singer was the surprise smash of 2019. That and the pixie bob hairdo and anything avocado.
How Marketers Can Avoid ‘Overcooking’ The Storytelling Process
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
Apple’s Latest Ad Hilariously (And Relatably) Captures The Perils Of WFH-Life
Apple plays for laughs in new campaign. Still charging 1200 bucks for a new phone, but playing for laughs nonetheless.
Industry Leaders Share Their Lockdown Mental Health Stories
Starting to become very bored by life in lockdown? Instantly de-bore yourself with this important mental health message.
NSW Government Unveils Delightfully Oddball Campaign Empowering Blokes To Remain In Control Of Their Gambling
Gladys unveils cracking new NSW government ad. Although that's probably giving Gladys more credit than she's due.
New Leader Boosts oOh!’s Queensland Sales Team
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
Brand Loyalty In A Pandemic – Lessons From COVID-19
Worried about brand loyalty during the worst global pandemic in 100 years? Well, try & relax with this explorative read.
New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Binge On The Lookout For ‘Official Bingers’ To Review Titles
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]
