QUT Creative Enterprise Australia (CEA) has announced its investment in creative talent marketplace theright.fit, founded by award-winning tech entrepreneur Taryn Williams.
Williams (pictured above) heads up theright.fit as founder and CEO, and won the Tech category at B&T’s Women in Media Awards last year. She is also the founder and CEO of commercial modelling agency WINK Models.
“We were looking for strategic investors who added value outside of just a capital injection,” Williams said.
“CEA has a wealth of experience in the creative industries and a deep understanding of fashion, entertainment, photography, film and interactive content, so it was a perfect alignment for us.”
Launched in 2016, theright.fit is used by major advertising agencies and brands such as Veuve Cliquot, Toyota, Menulog, LG, and AAMI Insurance.
Playing into the gig economy trend, the site allows its users to post a job scouting for creatives like photographers, models or make-up artists with the budget posted alongside.
There are currently over 6,500 talent listings on theright.fit, including My Kitchen Rules contestants, Home and Away actors and Miss Universe entrants.
The start-up is also looking at expanding globally and plans to launch an office in Singapore to service Asia-Pacific clients later this year.
“We’re excited to have such fantastic strategic partners to help us execute our goals and continue to build theright.fit to be the hub for creative content creators and the clients that require them, globally,” Williams said.
CEA investment fund manager Shelli Trung said: “I first met Taryn when she was one of the speakers at our Creative3 Conference in September 2017.
“I was immediately impressed by her industry expertise and the success she has achieved with her commercial modelling agency.
“The modelling agency business globally is worth billions and, yet, the process for brands to source talent can take days, if not weeks, with a lot of back and forth to confirm availabilities, contracts and other administration. That’s where theright.fit differs.”
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]