Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer.

The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s impact and support in one’s cancer journey. 

While his mother fortunately survived, he lost his baby brother Ryan, who passed away two days after being born prematurely.

Director Luna Laure said that “working with Canteen has been extremely rewarding and humbling. Being granted access to such personal stories is always a privilege and one that I do not take lightly.”

“Recounting a story that has happened in the past can be challenging. This is where storytelling becomes so compelling. Harry was fantastic at evoking his experience in a very visual way that called for compassion.”

Crater’s creative director Simon Morehead said, “on all projects, it’s evident that Luna exudes her passion in documenting along with her drive to step up creatively to elevate the brand at hand. Her last two projects with Canteen clearly proves that NFP organisations can tell real-life stories that capture the heart of the viewer.”

Maddison Murphy, single gifts appeals manager at Canteen, said, “whether it be fundraising or brand awareness films, each time we’ve worked with Crater they have been able to provide a creative and engaging final product for our different target markets.”

“They have been successfully used to recruit new donors, encourage repeat gifts from existing donors and raise awareness of Canteen’s services to the wider community and the young people who need our support.”

“Dealing with the sensitive stories of young people who’ve been through cancer can be tough, but Crater has always treated our young people and their stories with respect and care. Over the years we’ve worked with their team, we’ve seen the level of delivery and results increase, not just with donations but positive feedback from our supporters.”

Client – Canteen

Marketing and communications manager: Ali Morgan

Single gift appeals manager: Madison Murphy

Creative & production: Crater Global (AU)

Executive producer: Steven Farrer

Commercials lead: Justin Solomons

Creative director: Simon Morehead

Social media manager: Brooke Morehead

Director: Luna Laure

DP: Lewis Potts

AC: Brianna Trinidad

Editor: Lima Oz & Luna Laure

Photography: Hannah Jones

Sound Mix: James Martell

Colourist: Julien Chichignoud




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]