The Cairns Crocodiles Awards is returning for 2025 with an expanded line up of categories and leading jurors.
What will also be returning is the Awards’ championing of every section of the industry—from effectiveness and strategy to sector-specific campaign awards. But the Cairns Crocodiles Awards are different, it also celebrates the craft behind the work, from the production staff to the directors and videographers.
To give you a flavour of the visionary work that will be celebrated at the 2025 showing, here’s an in-depth look at the Audio and Film Craft winners from 2024.
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Audio Craft
From seven finalists and scores of entries, there could only be one winner on the night and, as one judge said, “Wieden and Kennedy rarely miss”.
Gold Crocodile – Wieden and Kennedy Tokyo, ‘Live Delicious’, CJ CheilJedang Corp.
The storied agency’s Tokyo office took home the inaugural Gold Audio Craft Crocodile for its infectious ‘Live Delicious’ for CJ CheilJedang Corp’s Bibigo dumpling brand.
Here’s a look at the campaign:
Tapping into the global excitement around K-Pop and Korean food, Wieden and Kennedy crafted a song that excites and inspires action.
“Working alongside Oscar (Oscar Scheller- musical artist & producer who has worked with Shygirl, Rina Sawayama, Arlo Parks, Ashnikko) gave us that musical authenticity, which was a great canvas for me to get curious and develop ideas with the creative team,” said director Lucrecia Taormina from PRETTYBIRD.
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Silver Crocodile – Howatson+Company, ‘Touch’, Mastercard
It beat out Howatson+Company’s ‘Touch’ for Mastercard, a feature-length audio-only film, which landed the Silver Crocodile. ‘Touch’ follows the original story of a neuroscientist trapped inside his father’s mind, along with his ex-girlfriend and an unsuspecting delivery driver. To escape, they must journey through crumbling memories and forgotten worlds.
It was directed by Tony Krawitz (‘Into the Night,’ Jewboy,’ ‘The Tall Man’), and Oscar-nominated sound mixer, Wayne Pashley (‘Elvis’, Mad ‘Max: Fury Road,’ ‘The Lego Movie’) and crafted in Dolby Atmos 7.1 for a truly immersive experience for audiences from the blind and low vision community.
Bronze Crocodile – The Monkeys, part of Accenture Song, ‘Play It Safe’, Sydney Opera House
The Monkey’s brilliant ‘Play It Safe’ for the Sydney Opera House, composed by none other than Tim Minchin, took home the Bronze Crocodile.
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Of creating the song, Minchin said: “I adore the Opera House – playing in and around this beautiful building has been one of the great honours of my creative life. So I was hugely flattered when I was invited to write something special for the Opera House’s 50th that celebrated it as a monument to what is possible when we think big. To remind us that our not-entirely-mythological ‘larrikin’ spirit is the same spirit that allows us to be bold and brave and not care too much what other people think”.
Film Craft
While ‘Play It Safe’ could only manage a Bronze Crocodile in the Audio Craft category, it romped home with the Gold Crocodile in the Film Craft category.
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Gold Crocodile – The Monkeys, part of Accenture Song, ‘Play It Safe’, Sydney Opera House
The film was directed by Aussie award-winning director Kim Gehrig and produced by Revolver x Somesuch, the epic music video features a collection of Australian artists and arts companies who share an enduring connection with the Opera House—you can watch it above, or the case study below.
Silver Crocodile – Howatson+Company, ‘I’m Dying Inside’, Modibodi
Meanwhile, Aussie hotshop Howatson+Company took home the Silver and Bronze Crocodiles for its work for Modibodi and the ABC.
‘I’m Dying Inside’ for Modibodi saw the agency create a series of films for absorbent apparel brand Modibodi to target Gen Z consumers in a highly original way. It created a modern period (geddit) drama with six episodes and a production level rarely seen outside of TV.
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“Shooting a show for TikTok meant throwing out all the usual production rules. We framed and shot everything 9:16, capturing more than 30 minutes of content in 2 days. We created original soundtracks for each episode, thanks to the talented people at Mosaic. And the cast and crew were made up of young female and non-binary talent, including our director. It was empowering to talk about real period experiences without shame, from the absurd to the painful to the downright hilarious,” said Elly Pipiciello and Katy Hulton, creative team at Howatson+Company at the time of its release.
Bronze Crocodile – Howatson+Company, ‘A Jest, Surely’, ABC
Meanwhile, Howatson+Company’s ‘A Jest, Surely’, for the ABC was part of a series of creative iterations for the public service broadcaster as part of the ‘Always Free. Always Entertaining’ brand platform.
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The films were directed by Sam Hibbard of FINCH and showed characters from different TV genres lamenting the fact that the streaming platform they’re on is about to get cancelled.
“ABC has a long history of broadcasting irreverent, thought-provoking ideas and content. This campaign is the next step in that legacy, positioning ABC iview as the streaming hero Aussies didn’t know they had. Huge thanks to Sam for his impeccable touch with the films,” said Gavin Chimes, executive creative director at Howatson+Company at the time.
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