A crowdfunding campaign has raised over US$33,000 to create sneakers, called ShiftWear Classics, which can display HD-quality images and animations right on the sneakers through a mobile app.
The sneakers are being marketed on crowdfunding site Indiegogo as “the most adaptable shoes you’ll ever own, customized straight from your smartphone”. The shoe is the latest in bendable, wearable, waterproof HD displays, mixed with the mobile technology to power it all from your phone or tablet.
The shoe developer David Coelho said the inspiration for the shoes is the constant demand for buying new kicks: “How much do you spend each month to keep your sneakers looking fresh? With every new outfit, every color scheme, every change of venue, you’re back at the sneaker store to touch up your look with those perfect kicks. Chalk it up to the cost of looking good, as you put more money into the pockets of sneaker manufacturers who get to dictate what you wear next”.
The app (compatible with iOS, Android and Windows devices) connects to a design marketplace where the wearer can create, select, customise and display images on the sneaker. The wearer can also create their own designs and share them with friends or sell them. The app is a mixture of a design software, marketplace and social network.
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]