Coopers & The Royals Unveils Ad Made From Beer-Soaked Carpet To Celebrate The End Of Melbourne’s Lockdowns

Published on: 5th November 2021 at 9:59 AM

Andrea Sophocleous

1 Min Read

To celebrate the end of the world’s longest ‘dry spell’, Coopers Brewery & The Royals have created a huge welcome mat, made from beloved pub carpet, to welcome Melburnians back to the pub.

After spending a total of 267 days in lockdown – the longest in the world – Melbourne emerged from its sixth stay-at-home stint on October 29th, 2021.

Strategically located in the vibrant area of North Fitzroy, the 5.5 metre wide welcome mat is also soaked with the smell of Coopers Pale Ale, to give punters a little reminder of what they have missed.

Sebastian Vizor, ECD at The Royals, commented: “As an iconic Australian beer that’s been quenching the nation’s thirst for nearly 160 years, Coopers have seen it all – riding through great depressions, world wars and now COVID, so who better suited to lead the charge and celebrate the world’s longest locked down city finally ending by welcoming us back to the pubs.”

TAGGED: Coopers, the royals

By Andrea Sophocleous

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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.